HUBUNGAN ANTARA PERSEPSI TERHADAP SEPEDA MOTOR MATIC DENGAN INTENSI MEMBELI

Legowo, Adi (2009) HUBUNGAN ANTARA PERSEPSI TERHADAP SEPEDA MOTOR MATIC DENGAN INTENSI MEMBELI. Other thesis, University of Muhammadiyah Malang.

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Abstract

Motorcycle is very substantial in this modern era. Without motorcycle, people will be difficult in mobilizing. At present, many motorcycle models and brands are offered by producer in order to satisfy customers’ expectation. One of them is matic motorcycle. By the presence of this matic motorcycle, each person definitely has different perception, either positive or negative, in perceiving it. By those perceptions, it indeed arises an intention that tends to lead to attitude formation to buy matic motorcycle. The purpose of this research is to know the correlation between perception to matic motorcyle with purchasing intention. This research represents quantitative research. The population is workers of ATV Batu with the amount of 49 people that taken by total sampling technique. While, data-collecting technique uses scale. There are 2 scales: scale of perception to matic motorcycle and scale of purchasing intention set by the researcher self. Data analysis method uses product moment of Karl Pearson technique aided by Computer Software Program of SPSS version 13. From data analysis, the obtained results shows that (r = 0.454; p = 0.001), hence, it can be concluded that there is significant positive correlation between perception to matic motorcycle with the purchasing intention. It means that if the perception is positive, hence the intention to purchase is high. Conversely, if the perception is negative, hence the intention to purchase is low. From the research, it is obtained variable determinant coefficient (r2) of 0.206, which means that the effective contribution of perception to purchasing intention is 21% and its remains, 79%, is affected by other factors.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Anggit Aldila
Date Deposited: 15 Jun 2012 07:18
Last Modified: 15 Jun 2012 07:18
URI: http://eprints.umm.ac.id/id/eprint/8001

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