ANALISIS GAYA HIDUP KONSUMEN FITNESS (Studi Pada Konsumen Sengkaling Fitness Center)

LESTARIANI, ERMA (2009) ANALISIS GAYA HIDUP KONSUMEN FITNESS (Studi Pada Konsumen Sengkaling Fitness Center). Other thesis, University of Muhammadiyah Malang.

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Abstract

This paper describes about “The Lifestyle Analysis for Fitness Customer” (A Study for Sengkaling Fitness Center) based on AIO (Activity : work, hobby, social life, day off, entertainment, a club membership, social community, shopping habit, sport; Interest : family, home life, job, social, hanging out, clothing style, food/beverages, media, credibility; Opinion: Self opinion, social issues, politics, business, economic, education, product, future, culture. The goal of this research is to figure out the lifestyle group of Sengkaling Fitness Center customer, which includes (gaya hidup hura-hura), hedonism, household lifestyle, sporty lifestyle, common lifestyle, empathy lifestyle. The subject researches are 100 member of Sengkaling Fitness Center. The method of analysis used for this research is clustering method, in which will grouping the subjects to some certain cluster/group based on their characteristic. The result of this research is explained on the next sentences. 22 subjects or 22% are common lifestyle group. This group of lifestyle is the most common, and this type of lifestyle is major. The group of this lifestyle is most likely to be very careful in choosing decision, or behave to be passive to bigger group, and doesn’t seem good in having self initiative. 13 subjects or 13% are empathy lifestyle. This group of people is dependable, sociable, and productive (like to have a meaningful activity, and have family for their top priority); 30 subjects or 30% are (gaya hidup hura-hura) group. This group of lifestyle is people that just go with the flow without having to much worry. 17 subjects or 17% are household oriented group. This type of lifestyle has friends a lot, careful in spending their money and family oriented. 14 subjects or 14% is sporty group. This type of lifestyle likes sport a lot, and eager to have some level of sports skill for their shake, open minded, and non metro sexual ones. 6 subjects or 6% is hedonism. This type of lifestyle spend their life for fun, hangs out a lot and very consumptive. Keywords: Lifestyle, sport, body building, healthy style, clothing style.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 15 Jun 2012 03:35
Last Modified: 15 Jun 2012 03:35
URI: http://eprints.umm.ac.id/id/eprint/7937

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