PERBANDINGAN TINGKAT KEPUASAN MENONTON BERITA LIPUTAN 6 PETANG SCTV DAN SEPUTAR INDONESIA RCTI (Studi Pada Mahasiswa Jurusan Ilmu Komunikasi Konsentrasi Jurnalistik Angkatan 2005 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Malang)

LARASATI, DIYAH (2009) PERBANDINGAN TINGKAT KEPUASAN MENONTON BERITA LIPUTAN 6 PETANG SCTV DAN SEPUTAR INDONESIA RCTI (Studi Pada Mahasiswa Jurusan Ilmu Komunikasi Konsentrasi Jurnalistik Angkatan 2005 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This study was based on mass media’s phenomenon happened in this recent years. Mass media roles as a mediator between objective social reality and personal experiences. Each media has its own construction that differentiates them to others in presenting news, depends on its purpose. News value is determined by its capability to meet people’s needs. The great number of mass media today makes peoples face a number of news programs with different formats. Thus people have to choose which news can meet their need selectively. Liputan 6 petang SCTV is chosen because its difference among other news program. Liputan 6 petang SCTV gives a brief and understandable naration and also illustrations from the location where something happen directly. Therefore, Liputan 6 SCTV can present the reality from an event clearly. While RCTI, the pioneer of private television station in Indonesia, also has it’s excellent news program called Seputar Indonesia. This program always presents recent events in all aspect (politic, economic, social, culture, education, etc.). In presenting an event, Seputar Indonesia uses simple sentences so people can get the message (news) easily. Uses and gratification approach had been used in media research. Its original concept is based on the research to explain the big considerations from certain media’s content. The basic question from this approach is why do people use media, and what do they use media for. Uses and gratification theory emphasizes in human personal approach in media observation. This means human has the autonomy and authority to treat media. Uses and gratification theory used in this study to observe the presence of people’s different satisfaction level in news watching between Liputan 6 Petang SCTV and Seputar Indonesia RCTI, where people (as media user) has their active role in choosing and using media that can meets their needs. The research results indicate that Liputan 6 Petang has higher satisfaction level than Seputar Indonesia. 28 of 32 tables (enclosed) show that respondent choose “very agree” statement in evaluating Liputan 6 Petang. Statistic test using t-test with manual calculation showed that t-value (2,23) > t table (1,96), and H0 refused. This means that “there is people’s different satisfaction level in news watching between Liputan 6 Petang SCTV and Seputar Indonesia RCTI”.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 15 Jun 2012 03:03
Last Modified: 15 Jun 2012 03:03
URI: http://eprints.umm.ac.id/id/eprint/7911

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