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TANGGAPAN MAHASISWI TERHADAP PESAN TENTANG RAS DAN FEMINITAS DALAM IKLAN SABUN LUX (Studi Pada Mahasiswi Jurusan Ilmu Komunikasi Universitas Muhammadiyah Malang)

Zulaika, Anna (2007) TANGGAPAN MAHASISWI TERHADAP PESAN TENTANG RAS DAN FEMINITAS DALAM IKLAN SABUN LUX (Studi Pada Mahasiswi Jurusan Ilmu Komunikasi Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.


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This research is based on expression analysis about represation in advertisement which the goal of this study refer to advertisement of lux soap that have relation with the expression with race and femininity. Based on the expression analysis, so researcher want to know how message that content in advertisement watching and then how women opinion concerning this case, that advertisement of lux soap have relation with women and beauty, because there are not same general opinion which unity women in term that relevance with their performance. The effect of media is very significant to give strong influence to societies generally, beside that there are by advertisement propaganda. Here is advertisement of lux soap in their presentation that refers to women with message about image display of ideal women. Following this influence of advertisement in mass media, women both white or black, or yellow women which seem asfashion model­say that they knew it, since early they have thought conscious, that ideal figure are slim, high, white and hair of plant and soft face without spot and without deformity. A perfect Women figure, but it are not them. By the strategy of this research that use descriptive method, only describe situation and event by data collecting data technique use interview and observation, so data which be gained analyzed use EMIC perspective, the total of respondent use purposive sampling technique and presentation of data analysis is expressed in 3 side, following induction, interpellation, and conceptualization. The study result of interview from some students and gain many opinion from them showed that women generally follow the media current. Especially advertisement presentation of lux soap, based on the interview result there are many women who express always want and get perfect body, such as in advertisement, without understand if there are media literacy.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 15 Jun 2012 02:42
Last Modified: 15 Jun 2012 02:42

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