HUBUNGAN KUALITAS PELAYANAN SERVICE DENGAN LOYALITAS PELANGGAN TERHADAP DEALER AHASS SUMA PAMENANG PAMEKASAN MADURA

Tri Widiarti, Vivi (2010) HUBUNGAN KUALITAS PELAYANAN SERVICE DENGAN LOYALITAS PELANGGAN TERHADAP DEALER AHASS SUMA PAMENANG PAMEKASAN MADURA. Other thesis, University of Muhammadiyah Malang.

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HUBUNGAN_KUALITAS_PELAYANAN_SERVICE_DENGAN_LOYALITAS_PELANGGAN_TERHADAP_DEALER_AHASS_SUMA_PAMENANG_PAMEKASAN_MADURA.pdf

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Abstract

How the importance of value a loyality for every company. The problem that, non loyality for company but, how we reach cutomer loyality as well as possible and at the highest. To increase loyality, company must increase satisfaction in each cutomer that is by giving quality of service as according to cutomer hope. Cutomer loyality to company is not quit of quality of service given by company itself. Because good ­ obsolence quality of service given by company willhave an effect on to cutomer loyality at the company.If quality of positive service (good) hence cutomer loyality at one particular high company. On the contrary if quality of negativity service (not good) hence cutomer?client loyality at one particular low company. Hence done this research to know are there relation between quality of service of service with loyality dealer at Ahass suma pamenang. This research is quantitative research. Population in this research is all cutomer?client of dealer Ahass suma pamenang in Pamekasan Madura. This research applies 60 samples with technique insidental sampling. While, data collecting method applied is scale, there is 2 scale applied that is scale quality of service and loyality dealer compiled by researcher x'self. For data analysis method by using correlation technique Product Moment assisted with computer program SPSS. From data analysis which has been done got result that ( r = 0,672 and p = 0,000) hence inferential there is a real positive relationship signifikan between quality of services of service with loyality dealer at Ahass Suma pamenang, this thing means that if(when quality of positive service hence loyality at high dealer, and if(when quality of negative service hence loyality at low dealer. From this research got variable determinant coefficient ( r²) 0,452 with the meaning effective contribution quality of service of service to loyality at dealer is equal to 45,2% and the rest the rest 54,8% influenced by other factor of which is not checked by researcher.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 21 Mar 2012 11:02
Last Modified: 21 Mar 2012 11:02
URI: http://eprints.umm.ac.id/id/eprint/786

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