PRAKTIK MARKETING PUBLIC RELARTIONS DI O2 Pool & Cafe Malang

SETYOWATI, IRA (2008) PRAKTIK MARKETING PUBLIC RELARTIONS DI O2 Pool & Cafe Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research background by the hoisterous of entertainment amusement medium in Malang, among others is sport medium and entertainment amusement of billiard. The phenomenon generate situation that named with market buyet, where service or goods which on the market exceed dai required by consumer. Besides, storey level emulation of service business also mount. Mass promotion no longger be assumed effective in handling the problem, and Marketing Public Relations become one of the way to assist company face emulation. O2 Pool & Café is natural company enough emulation tighten to be added with problems of image. Researcher interest to conduct research concerning how Marketing Public Relations application in O2 Pool & Café Malang. In science discipline, Public Relations and of Marketing is two different area. Practitioner of Marketing more orient at selling yielding profit, whereas PR more more see the function of him in preparing and propagating information and also for the agenda of carrying out communications. This difference is nowadays linked with applying of Marketng Public Relations ( MPR) which directly support company promotion or product and also isn't it image. Marketng Public Relations attend in business world as one of the gone through by way is the company so that/ to be remain to eksis in the middle of emulation. In research concerning Marketing Public Relations application in O2 Pool & Café Malang, researcher use descriptive approach qualitative to obtain get the understanding of fact and situation that happened field. While method the used is case study where the research done to condition and background of department of Marketing Public Relations O2 Pool & Café Unlucky with a purpose to give complete picture regarding Marketing Opublic Relations applications in O2 Pool & Café Malang. Research result at department of Marketing Public Reletions in O2 Pool & Café Malang indicate that role of more uppermost Public Relations in making decision of workplan for the agenda of supporting program of Marketing specially. This company MPR assume profit company of diffraction in earning if company image can improve for repair. In face of emulation, this company maximize Marketing sinergi and of Public Relations in one department that is Marketing Public Relations. Program of MPR in O2 Pool & Café Malang which most uppermost is performed a turnament routinely each month. The Turnament pertained event special is one of the media of Public Relations. The Event considered to be by effective media in supporting the target of company. The effectiveness shown with a few got benefits performed a the event, among others as medium isn't it image and also attainment of company target.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 14 Jun 2012 06:15
Last Modified: 14 Jun 2012 06:15
URI: http://eprints.umm.ac.id/id/eprint/7840

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