WACANA PRAKTIK PUBLIC RELATIONS DALAM TEKS MEDIA ORGANISASI (Studi Pada Rubrik Fokus Utama Buletin FOKUS PT. PLN (Persero), Edisi Januari-April (2007)

SARI, ROSMILA (2008) WACANA PRAKTIK PUBLIC RELATIONS DALAM TEKS MEDIA ORGANISASI (Studi Pada Rubrik Fokus Utama Buletin FOKUS PT. PLN (Persero), Edisi Januari-April (2007). Other thesis, University of Muhammadiyah Malang.

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Abstract

The communication activity in a company pass through the media as one of indirect the communication activity after direct the communication activity. The communication activity organization as a media can be used by public relations as one of the communication which was choose to internal public or external public. In media communication can using the mass media which is one of in an organization is media organization, like internal bulletin. Writing skill is the most popular for public relation as profesion. A text news, include a news in internal media company is very potential to had disablement or crack. In the disablement shaped as writing technique or even writing news moral. Besides, the research had to need know how is discourse which has to construce by public relations PT. PLN (Persero) pass through the bulletin media FOKUS at heading in Fokus Utama, edition JanuaryApril 2007. The draft and teory which has used, are the draft about the role of PR until about with the model PR practice by Grunig and the draft about communication in organization which inside the contain a real things communication in organization until about the use a media in organization. There is a fact tell that the journalist who is present a news product on faced in three demands, are technical demands which is connected with the element 5W+1H, pragmatis demands which is connected with internal factor and external factor, and also idealist demands which is required the journalist write as objective as possible. Besides, there is the draft from Gramsci which is it look at the media as place which is ideology has represented. And also Theo van Leeuwen’s draft which is it look at how is he sides and the actor (it can be a person or a group) which is to perform in announcement. Methodology has used ini research is qualitative methodology with type on interpretative research is more put in the front of interpretation and explanation from research about text. This approach has used in this research is discourse critical analysis with Theo van Leeuwen’s draft. The choosen this model is based on some elements from van Leeuwen which is has separated in two level, there are: first, Exclusion it can does with some strategies, are the pasivasi, nomination, and changes on sentences. Second, inclusion it can does with some strategies, those are differencesindefferences, objectivitiesabstraction, nominationcategorize, nominationidentification, determinationindetermination, assimilationindividualization, associationdisassociation.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 14 Jun 2012 04:12
Last Modified: 14 Jun 2012 04:12
URI: http://eprints.umm.ac.id/id/eprint/7790

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