PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN HANDPHONE MEREK NOKIA (Studi Kasus Pada Masyarakat Desa Permana Kecamatan Pakisaji Kabupaten Malang Pengguna Handphone Merek Nokia)

SUMARTA, DICKY JULI (2008) PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN HANDPHONE MEREK NOKIA (Studi Kasus Pada Masyarakat Desa Permana Kecamatan Pakisaji Kabupaten Malang Pengguna Handphone Merek Nokia). Other thesis, University of Muhammadiyah Malang.

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Abstract

Type Research the used is descriptive research by using method of survey, where researcher do observation in conducted data collecting in Countryside of Permanu District of Pakisaji Sub-Province. Malang with title “Influence Quality of Product To Satisfaction Cutomer of Hand Phone Brand of Nokia" (case study at Countryside society of Permanu District Of Pakisaji Malang Sub-Province of consumer of brand hand phone of Nokia)". Target of this research that is to know influence between variables of quality of product to satisfaction of customer in using brand hand phone of Nokia and to know variable such from quality of most having an effect on product to satisfaction of customer in using brand hand phone of Nokia. Pursuant to result of solution and research which have been conducted by hence can be pulled by the following conclusion: variable of quality of product covering variable of performance (performance) (X1), features (marking or idiosyncrasy of addition) (X2), reliability (X3), conformance (as according to specification) (X4), durability (endurance) (X5), serviceability ( X6), esthetics (X7), quality of which is perception (perceived of quality) (X8) either through and simultaneous of partial have an effect on significant to satisfaction of customer. At esthetics variable have dominant influence to satisfaction of customer. After studying, analyzing and concluding from result of research which have been conducted, hence raised some suggestion that is as follows: expected to company to always to improve satisfaction of consumer that is passing the make-up of to the quality of product which on the market, especially regarding form physically which directly can enjoy by consumer. Real step able to be conducted that is by multiply form of casing immeasurable so that and product type which on the market so that give amenity to consumer to chosen product as according to desire of consumer. Giving post service guarantee sell, that is by giving amenity to consumer to get spare part and to the number of formal outlet so that water down consumer in the event of problems of hand phone had. To other party in this case is enthusiastic academician circle to continue this research is expected to completing it that is by using other variable which have an effect on to satisfaction of consumer and addition of amount of sample taken so that this research earn more is expanding.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 14 Jun 2012 03:16
Last Modified: 14 Jun 2012 03:16
URI: http://eprints.umm.ac.id/id/eprint/7728

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