IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENABUNG PADA BANK PEMBANGUNAN DAERAH JAWA TIMUR (STUDI PADA BANK JATIM CABANG MALANG)

Sacchairum, Fari (2008) IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENABUNG PADA BANK PEMBANGUNAN DAERAH JAWA TIMUR (STUDI PADA BANK JATIM CABANG MALANG). Other thesis, University of Muhammadiyah Malang.

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IDENTIFIKASI_FAKTOR-FAKTOR_YANG_MEMPENGARUHIMINAT_NASABAH_MENABUNG_PADA_BANKPEMBANGUNAN_DAERAH_JAWA_TIMUR%28STUDI_PADA_BANK_JATIM_CABANG_MALANG%29.pdf

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Abstract

Banking world nowadays was colored by tight competition where banks should prepare to compete with other banks to defend the market share and increase its efforts. In whole, the bank activity was taking funds from society which distributed again to society. Just like Jatim Bank Malang Branch, also collecting funds from the people who wanted to save money. Many factors influencing and became reasons for Bank to find many customer, to make them interesting to save their money in bank. Many factors influencing why people choose to save in the bank, like interest level, promotion, service, present. What interesting to find was why people save in Jatim Bank Malang Branch. This research was a case study at Jatim Bank Malang Branch titled Identification of Factors influencing Customer s Demand to save at Regional Development Bank East Java (Study at Jatim Bank Malang Branch). This research aimed to find out whether there are correlation between interest rate, promotion, service, and present to the customer s demand in saving and to find out which was the most dominant factor from the four factors to the customer s demand in saving at Jatim bank Malang Branch. Sampling was done by accidental sampling with 100 people. Analytical tools used in this research was factor analytic model which could reduce information from several original variable to simpler factor by minimize the lost information. To test validity of question, there did validity test and reliability test to find out the trust level of measurement tools. The equation found primary factor with eigenvalue > 1 and MSA value > 0.4. for validity test of trust level (significancy) > 0.5 and reliability test > 0.6. The primary factor was interest level, promotion, service and present. The dominant factor was interest level which has 94.255 % value largest variant and 3.770 eigenvalue. According to the research, the writer could conclude that by competed interest rate, good service, and supported by technology, Jatim Bank could increase the productivity as Government Bank

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Economics and Development Studies
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 13 Jun 2012 06:21
Last Modified: 13 Jun 2012 06:21
URI: http://eprints.umm.ac.id/id/eprint/7626

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