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Setyaningsih, Yuni (2008) KEMAMPUAN KOMUNIKASI PERSUASIF DENGAN PERILAKU MODELLING. Other thesis, University of Muhammadiyah Malang.


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Modelling behavior is not just copying what another todo, buat also increase and decrease behavior with cognition process. It will be happened when some body imitate the behavior models like as the parent, family, or their idols. The modelling process did not based on compulsion but it based on awarness, it can be the models got a positive reward for the behavior. Some body perception about how the model got a reward, it will be influence some body to make modelling behavior like as the model to do. Persuasive comunication is trying to persuade or influence some body else and direct to do something with spontanity, willingness, and about without compulsion. The purpose of this research is understanding relation between persuasive comunication and modelling behavior. The variable is persuasive comunication as free variable and modelling behavior as the researc variabel. Persuasive comunication scale and modelling behavior scale it used to colecting the data. Data is came from 86 housewife as regular social gathering on Kelurahan Boyolangu, Tulungagung, jawa timur. And the analyze technique used product moment corelations with SPSS 13 program. According the analysis it get correlation (r hitung) = - 0,402 with significant (P) = 0,000. it is mean we got negative relation and significant between persuasive comunication and modelling behavior. Contribution efektive of persuasive comunication for modelling behavor is 16,1% it from determinant coeficient 0,161. and the residu 83,9 % is an other variabel that not examined.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology (73201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 13 Jun 2012 03:39
Last Modified: 13 Jun 2012 03:39

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