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FASHION SEBAGAI REFLEKSI PERUBAHAN PERILAKU (Analisis Semiotik Pada Film “Realita Cinta dan Rock N Roll”

Sugianur Rachman, Ary (2008) FASHION SEBAGAI REFLEKSI PERUBAHAN PERILAKU (Analisis Semiotik Pada Film “Realita Cinta dan Rock N Roll”. Other thesis, University of Muhammadiyah Malang.


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Now days, Indonesian film has arise from its collapse for along time. Indonesian film can be said as the maker of mass culture that appears with urban development and industry that is as a part of popular mass culture. Film always influenced and made by message contents inside without ever have on the contrary in the society. Message content in film is poured via language as the most fundamental sign for people and via non­verbal signs such as gestures, fashion, various the other social practice, and film that also has message meaning. “Realita Cinta Dan Rock N Roll” film is one of film that has full of signs and fashion meaning, where as, today fashion is has considered by the teenagers as “trend”. It tells about how the youngster’s life is complicated with many problems though it does not appropriate with their soul and want actually. The researcher try to reveal the fashion meaning from visual side that resembles toward social changing in “Realita Cinta Dan Rock N Roll” film. Based on the background above, the researcher formulates the problem that is “how does the fashion meaning as the attitude changing reflection in Realita Cinta Dan Rock N Roll film?” To answer the problem, the researcher try to identify and interpret fashion meaning as the attitude changing reflection in Realita Cinta Dan Rock N Roll film. The right research methodology is needed in understand of a film in order to reveal the hidden meaning behind the signs in the film. Because of it, the researcher is using qualitative methodology that is interpretative with semiotic analysis. This research is using Roland Barthes semiotic approach by doing 2 stages of signification approach that are denotative and connotative stages toward film that is researched. There are 3 scenes that are researched; the selected scene is the scene that contains element of fashion meaning from visual side that resembles to attitude changing. Fashion meaning from visual side can be seen in Realita Cinta Dan Rock N Roll film, for example in piece of scene 27, fashion that is used by Mariana that is slightly famine, it is unusual for man. It is different for Ipang and Nugie who like and feel comfort with masculine fashion. In piece of scene 70 and 81, Ipang and Nugie’s fashion changing full of attitude changingmeaning that means if fashion of both respect toward their environment. This research is far from respect in revealing of meaning in a sign, so, for the next researcher especially in field of communication science is, expected more using semiotic research. It can enrich communication research treasury especially in reading film expression that has element for examined from various sides and for candidates of young film maker. Producer and film director are expected able to make films that have social message and nationalist character from its fashion, life style in film, or language and scene that is done to society in order to give important knowledge and make us not just accept foreign culture but also to love our own culture by seeing film and can make film that is appropriate with reality in our society.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 13 Jun 2012 02:54
Last Modified: 13 Jun 2012 02:54

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