ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN LAPTOP MEREK ACER (Studi Pada Mahasiswa Jurusan Teknik Informatika Universitas Muhammadiyah Malang)

Rachmawan, Adhe (2008) ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN LAPTOP MEREK ACER (Studi Pada Mahasiswa Jurusan Teknik Informatika Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

The research with the title " Analisis Faktor Yang Dipertimbangkan Konsumen Dalam Pembelian Laptop Merek Acer (Studi Pada Mahasiswa Jurusan Teknik Informatika Universitas Muhammadiyah Malang)” is a kind of descriptive research that conducted to the students of Technique of Informatika of University of Muhammadiyah Malang. This research conducted to analyze the factors that considered by the consumers in decided to purchase the Acer laptop and to know the dominant factor that considered by consumers in decided to purchase the Acer laptop. The analysis tool that used in this research is factor analysis with the instrument examination, validity test and reliabilities and also the hypothesis test based on the KMO value, eigen value and variants percentage. Based on the result of the factor analysis, from 20 variables can be reduced to 5 factors with the value of eigen value higher than 1,000. It so happened 5 new factors that formed, they are Fiture Product factor, Product Quality, Additional Product, Style and Design Product and also Price. Through the result of the analysis known that the Fixture Product factor has the biggest variant total value that is 27,646; it is bigger than the other factor. So that, it concluded that the Fixture Product is a dominant factor that considered by the consumer in decided to purchase the new Acer laptop. Based on the result, researcher give the suggestions, the company should be able to defend the marketed fixture product, especially about the existence of Charger which quickly fill the Battery, the existence of 1,3 MP camera, Specification Development, the existence Of the Wifi " High-Efficiency Antenna" facility, Gridvista Acer technology, using LCD Crystalbrite technology and Card Reader. It is because that variable gives the dominant value to the consumer’s consideration in purchasing Acer laptop. Besides, it is necessary to add the product fixture, such as, waterproof laptop, turn able LCD, etc. Besides, the company should increase more the product quality, such as, by increase the more active cooler technology and make the laptop endure of scratch. Besides some suggestions above, the company should more consider the problem of the price policy which offered. There is a way that can be done, that is by notice the segments of the Acer laptop. So that, produce the price that based who the Acer laptop user is. Besides, the company should be able to defend the price policy especially about the way of the payment, in cash or in credit that in cooperates with the creditor.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 13 Jun 2012 02:42
Last Modified: 13 Jun 2012 02:42
URI: http://eprints.umm.ac.id/id/eprint/7470

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