ANALISIS BUDGET PENJUALAN UNTUK MENGESTIMASIKAN LAPORAN LABA RUGI PADA DEALER PT. SUN STAR MOTOR BLITAR

Susetyo, Fandi (2008) ANALISIS BUDGET PENJUALAN UNTUK MENGESTIMASIKAN LAPORAN LABA RUGI PADA DEALER PT. SUN STAR MOTOR BLITAR. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is a case study on PT. Sun Star Motor in Blitar City with the title of “ Determining The Selling Target Amount In Order To Find Out The Estimation Of Loss And Profit Statement On The Year Of 2008 On PT. Sun Star Motor In Blitar City “. The purposes of this research were for finding out the amount of selling target and the amount of loss and profit obtained from the target of selling, as well as what kind of strategies should be conducted in order to obtain the target of selling. The means and methods of analysis used to find out the amount of selling target and the amount of profits obtained by PT. Sun Star Motor in Blitar City were the method of Least Square, while in order to determine the strategy should be implemented by PT. Sun Star Motor of Blitar City in order to reach the selling target were by using the analysis of SWOT. The results of calculation using the methods of Least Square as well as on the basis of the selling data from the year of 2005 until 2007, therefore the selling target of the year of 2008 was 363 units. From the amount of the selling target, it was divided into three market areas, they were : Blitar was 254 units, Tulungagung was 73 units, and Trenggalek was 36 units in which each market areas could dominate the markets of 87.5 % for Blitar area, and for Tulungagung area, the markets could have control over 32 %, and for Trenggalek area, the markets could have control over 14.8 %. While, in order to estimate the Loss and Profit Statement, by using the methods of Least Square, and on the basis of Loss and Profit Statement from the year of 2005 until 2007 as well as based on the amount of the selling target of 363 units, the company was expected to obtain the profits of IDR 2,178,635,230. By using the analysis of SWOT, it could be found out the strength of the company internal factors, they were : having the strategic locations, as well as the competitive prices offered, and the weaknesses of the company internal factors were the promotions conducted were not optimum enough as well as the employees recruitment processes and procedures were less selective. And the opportunities available from the company external factors were the numbers of the productive entrepreneurs and the broad scopes of markets areas. And the threats from the external factors were the competitions occurred inter-companies. Therefore, based on the calculation, the amount of the selling target should be reached by the company was 363 units and it was expected that with the determined selling target, the company could obtain the profits of IDR 2,178,635,230. And with that selling target, the markets of Blitar area could have control over 87.5 %, for Tulungagung area, the markets could have control over 32 %, and for Trenggalek area, the markets could have control over 14.8 %. Based on the above mentioned conclusions drawn, it was suggested that it is better for PT. Sun Star Motor of Blitar City to increase the promotion activities in order to attract new customers, to provide satisfying services to all consumers, as well as to develop and improve the facilities which were quite different from all competitors.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Accounting
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 12 Jun 2012 08:41
Last Modified: 12 Jun 2012 08:41
URI: http://eprints.umm.ac.id/id/eprint/7435

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