ANALISIS PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP PENJUALAN PADA PT.YAMINDO PANDAAN

THURMUDZI, AKHMAD YUNAN (2008) ANALISIS PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP PENJUALAN PADA PT.YAMINDO PANDAAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

This Research type is research of explanatory (clarification) where explaining relation of causal between variables through examination of hypothesizing with this research title is " Analysis Influence Of Hotchpotch Communications Marketing To Sale At Assembler Of Heavy Equipment of PT.YAMINDO Pandaan". Target of this research to know the level of influence of advertisement hotchpotch, sales promotion, sale of person, public relations and direct marketing to sale of heavy equipment of PT.YAMINDO Pandaan and to know the level of marketing communications hotchpotch variable having an effect on biggest to sale of heavy equipment of PT. Yamindo Pandaan. Method analyse data which is used in this research that is doubled linear regresi, which used to measure how big influence of marketing communications hotchpotch variable to sale at assembler of heavy equipment of PT.YAMINDO Pandaan. Examination of hypothesis by using test of F and test t. Test F used to test influence by simultan or with while test of t used to test there is not it influence of variable of independent to variable dependent by parsial or per variable. Pursuant to result of solution and research which have been conducted by hence can be pulled by the following conclusion: result of analysis can know that there are influence which significan between advertisement variable, sales promotion, public relations, sale of direct marketing and person have influence which significan to sale volume variable at PT.YAMINDO Pandaan year 2000 until 2007. Pursuant to the result hence can prove that hypothesis of I raised this proven research accepted. Pursuant to result of coefficient of regresi variable sale of person have dominant influence to sale volume at PT.YAMINDO Pandaan year 2000 until 2007. The result can prove that hypothesis of II which raised in this refused proven research expressing that advertisement have an effect on most dominant to sale volume at PT.YAMINDO Pandaan.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 12 Jun 2012 06:21
Last Modified: 12 Jun 2012 06:21
URI: http://eprints.umm.ac.id/id/eprint/7351

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