HUBUNGAN ANTARA PERSEPSI TERHADAP SEPEDA MOTOR DENGAN LOYALITAS KONSUMEN

ZAINAL ABIDIN, GUFRON (2008) HUBUNGAN ANTARA PERSEPSI TERHADAP SEPEDA MOTOR DENGAN LOYALITAS KONSUMEN. Other thesis, University of Muhammadiyah Malang.

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Abstract

Perception represent someone view to an object. In the world of business especially to perception producer represent weapon which efficient to reach beneficial market compartment. It is of course the expected perception which either from all consumer. Because with existence of perception which are positive, hence will be created by a good assessment also by consumer which is on finally will generate to feel to like and tip of loyalty. Motorbike is vehicle of two-wheel which is energy by a machine. Its wheel line and at full tilt motorbike remain to is not inversed stable and because of style of giroskopic; at a speed of lowering arrangement of have forceps continuation by rider give stability. With consumer loyalty to motorbike, hence producer will get big advantage. Loyalty will make consumer faithfull to certain product and which is manifested by trusting, reliing on, thinking much of, using and also commit. This research represent descriptive research with quantitative approach about relation between perception to motorbike with consumer loyalty. This research aim to know relation between perception to motorbike with itself consumer loyalty. Therefore analysis technique which is used in this research is Product Moment. While data collecting in this research use scale. Technique intake of sampel in this research is Purposive Sampling As for and population of sampel in this research is society of Singopadu having motorbike with research sampel counted 100 people. As for technique intake of data conducted by giving enquette to research subject and later, then taking it. Before conducting research beforehand researcher do try out. Result of from try out obtained by 19 valid item from 30 item presented for the scale of perception to motorbike. While for the scale of consumer loyalty from 40 item expressed valid all. Result of obtained research indicate that there is very significant relation between perception to motorbike with consumer loyalty ( r = 0.560, p = 0.000). Effective contribution of free variable ( perception to motorbike) its relation with consumer loyalty equal to 31.4

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 Jun 2012 07:39
Last Modified: 11 Jun 2012 07:39
URI: http://eprints.umm.ac.id/id/eprint/7148

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