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Yusran, Yusran (2008) SEGMENTASI MANFAAT KARTU HALO HYBRID. Other thesis, University of Muhammadiyah Malang.


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This research was survey with title " Segmentasi Manfaat Kartu HALOhybrid." This Research aim to identify Card benefit segmentation of HALOhybrid. Variable in this research are quality, service, speed and is economic. Population in this research all consumer of card of HALOhybrid in Grapari Telkomsel. Sample the taken is counted 100 responder. Reason of researcher take the amount of sample counted 100 because of this research have the character of regional. With sample amounting to 100 the have enough deputized from overall of the amount of population equal to 215. Technique intake of sample with sampling no probability with spreading of questioner using Purposive Sampling technique. The analysis method which used in this research analysis of cluster. Result of analysis indicate that from wanted by benefit consumer card of HALOhybrid divided to become 5 segmentation. First Cluster consist of 29 people or 29% representing responder group paying attention service and quality. Cluster consisting of 10 people or 10% representing responder group paying attention service. Third Cluster consist of 10 people or 10% representing responder group paying attention service and speed. Fourth Cluster consist of 43 people or 43% representing responder group paying attention multimanfaat. Fifth Cluster consist of 8 people or 8% representing responder group paying attention economic service

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 Jun 2012 07:33
Last Modified: 11 Jun 2012 07:33

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