PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN KARTU HALO HYBRID DI GERAI HALO TELKOMSEL PASURUAN

Yugonegoro, Nugroho (2008) PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN KARTU HALO HYBRID DI GERAI HALO TELKOMSEL PASURUAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

The title this research is " Influence Quality Of Product To Customer Satisfaction Of HALOHYBRID Card In GeraiHALO Telkomsel Pasuruan" ( Nugroho Yugonegoro, RD. Jatmiko, Marsudi). Target this research is : first, to know influence among variables of quality product to customer satisfaction that using HALOHYBRID card of Telkomsel. Second to know variable which from quality of product having biggest contribution to customer satisfaction that using HALOHYBRID card of Telkomsel. Technique which used this research is analysis of logistics regression that representing one of the type regression analyze used to predicted of influence among free variable (X) with variable tied (Y). Logistics Regression used for the data of variable tied (dependent) which have nominal type. Excess of logistics regression compared to ordinary regression earning predicted level of probability an event. As for to prove the truth of hypothesis the raised to compare Value of Significant with Value of Alpha. Pursuant to analysis which have can know that dimension of quality of covering performance variable (performance), idiosyncrasy (feature), mainstay (reliability), service (serviceability), quality of which perception (perceived of quality) having an effect on significant to customer satisfaction of HALOHYBRID card in GeraiHALO Telkomsel Pasuruan. Variable Mainstay (reliability) become consideration of consumer in election of product card of HALOHYBRID in GeraiHALO Telkomsel Pasuruan. with conclusion above hence researcher of implication can that Telkomsel have to pay attention mainstay variable (reliability) because this matter which become consideration of consumer in chosening card product of celuler, so that applied strategy can hit expected goals.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 Jun 2012 06:49
Last Modified: 11 Jun 2012 06:49
URI: http://eprints.umm.ac.id/id/eprint/7113

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