PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP CITRA PERUSAHAAN OPERATOR SELULER PADA PT. INDOSAT

YUNIARIS, WENNY (2008) PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP CITRA PERUSAHAAN OPERATOR SELULER PADA PT. INDOSAT. Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
P.pdf

Download (143kB) | Preview

Abstract

The aim of this research are to know the message of integrated marketing communication are content, structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol to build corporate image is overall opinion of the company, company’s contribution to society, and liking of the company, that integrated marketing communication show with the effect to corporate image of PT. Indosat. There is three hypothesis, first is content, structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol are a message build in integrated marketing communication. Second, overall opinion of the company, company’s contribution to society, and liking of the company to build corporate image. Third integrated marketing communication shown from effected message to corporate image. The variable of this research is integrated marketing communication shown from independen variable (X) with message build indicator such as content, structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol. Meanwhile, corporate image is dependen variable (Y), indicatorized by overall opinion of the company, company’s contribution to society, and liking of the company. To easier sample taken, the reseacher using accidental sampling technique. The analysis is factor analys with rotated factor and multiple linear regression analys. The research result shown that structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol are message builder in integrated marketing communication, overall opinion of the company, company’s contribution to society, and liking of the company are corporate image builder, message of integrated marketing communication is a simultaneously and partially effected to corporate image of PT. Indosat.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 Jun 2012 04:25
Last Modified: 11 Jun 2012 04:25
URI: http://eprints.umm.ac.id/id/eprint/7067

Actions (login required)

View Item View Item