ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN BERBELANJA DI HYPERMART MALANG

RACHMAT, RACHMAT (2008) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN BERBELANJA DI HYPERMART MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Type of this research is survey research, which is done in Hypermart located in the base floor of Malang Town Square (MATOS) at Jl. Veteran No.2 Malang Jawa-Timur under the title “Analysis of Factors Influencing Consumers’ Decision to Shopping in Hypermart of Malang”. The purpose of this research is to know what kinds of factors influencing consumers to shopping in Hypermart of Malang are and which the dominant factor influencing consumers’ decision to shopping in Hypermart of Malang is. Typically, The research significance to be reached by the company is it can be applied as informational and consideration materials to develop its business to deal with the competition and as the fundamental to make a decision in accordance with the consumers attracting strategy for shopping in Hypermart of Malang. The analysis instrument used in this research is factors analysis means, that is an analysis used to reduce and to resume multiple variables into one or some factor only. This process is identical with the factor excavation from the available sets of variables. Based on the result of factor analysis, which has been done, hence it can be produced 7 core factors that influencing consumers’ decision to shopping in Hypermart of Malang. Those seven factors include preference group, support facilities and advertisement, motivation, promotion, product guarantee, location and price, and also beliefs on products. Preference group factor is the dominant factor influencing consumers’ decision to shopping in Hypermart of Malang. Some suggestions can be given in this research are it is expected that the company willing to try harder to give guarantee to product quality and the given service, so that it can create good image for the consumers over the existence of Hypermart of Malang. Therefore, consumers can communicate the positive information to the other consumers’ candidates. The steps is done in order to grow public beliefs and used as the reference of consideration for the consumers’ candidate to shopping in it with the consideration of good quality guarantee and concerning to its service and the fullness of the offered products. So that, it can make Hypermart of Malang to be the bigger shopping center in Malang City. It is expected that the company will increase its progressed advertisement activities by using the available media and will provide the secure parking area facility, so that it gives pleasure on the consumers’ when they are shopping. It is expected to be more motivate the consumers to shopping in Hypermart of Malang through the applied price police, such as giving discount on some certain products and the cheaper prices guarantee.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 09 Jun 2012 05:05
Last Modified: 09 Jun 2012 05:05
URI: http://eprints.umm.ac.id/id/eprint/6981

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