TINGKAT KEPUASAN KONSUMEN SEBAGAI BAGIAN DARI KOMUNIKASI PEMASARAN (Studi pada Konsumen PT. Metro Batavia Air Tarakan)

WULANDARI, LINDA (2008) TINGKAT KEPUASAN KONSUMEN SEBAGAI BAGIAN DARI KOMUNIKASI PEMASARAN (Studi pada Konsumen PT. Metro Batavia Air Tarakan). Other thesis, University of Muhammadiyah Malang.

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Abstract

PT. Metro Batavia Air Indonesia is one of aviation companies that apply strategy public relations in the marketing activity. This aviation company has also branches that operate almost throughout Indonesia, one of them pt. metro Batavia par branch water, Borneo east. Par citizen majority air transportation consumer. They entrust to do the trip by using aero plane than boat. As transportation corporate PT. Metro Batavia Air runs business predominantly that is sell aero plane ticket (passenger moment), so company this must has marketing that can to create and watch over consumer satisfaction. all activity from side PT. Metro Batavia Air of course must can give explanation to consumer and can influence consumer without ignore the satisfaction level. On that account this watchfulness takes problem formulation how big consumer satisfaction level after use aviation service Pt. Metro Batavia Air. This watchfulness is basically wants to detect how big satisfaction level after use aviation service PT. Metro Batavia Air. With a purpose to, this watchfulness is as according to theory uses and gratification, where halloo this declare that person use mass media caused by satisfaction that want achieved, has orientation, needs and willing that can chockablock use (the reading purpose, watch or listen) mass media This watchfulness wears method survey, where method survey used for watchfulness by using data from sample to generate into population, with the sample taking technique accidental sampling with criteria that determined. Sample that used as big as 97 consumers. Analysis technique that used by using average analysis technique counts (mean count), then data at description as according to international that determined From data analysis that done, researcher can conclude that from average result count knowable consumer satisfaction level after to take aviation service Pt. Metro Batavia Air. very tall. Next average result reckons from satisfaction level variable as big as 1, 86. With courage value 1, 86, as according to the evaluation category enters in category very tall.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 09 Jun 2012 04:42
Last Modified: 09 Jun 2012 04:42
URI: http://eprints.umm.ac.id/id/eprint/6953

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