Analisis Pemasaran Pada Tanaman Kaktus Sukulen Di Malang

Purwimaharsanti P, Tisa (2008) Analisis Pemasaran Pada Tanaman Kaktus Sukulen Di Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

To meet the necessities of life, humans must make buying and selling goods and services that are usually done in one place that is the market, the activities to make ends meet is usually referred to as activity or frequent trading system we know as marketing. Before the products of this farm until kepasaran and marketed, first results of these commodities must pass through several marketing agencies and the process or journey of agricultural commodities from producers to consumers is what is called as a marketing channel. One of the interesting commodity to be studied is a commodity marketing channel cactus. Among the various types of cactus, succulent cactus quite often found in the market, the price is affordable, attractive shape make people interested to buy it. In addition, cactus plants are also very easy to maintain and does not require much water. Cactus plants are also often sold in pots that are small, so easily carried and placed anywhere. Very interesting if it is used to beautify a room or as a garnish to complement the collection of ornamental plants in the house. en commodity marketing channels. (2) To know the advantages, distribution margins and share in their respective marketing agencies. (3) To determine the efficiency analysis of each marketing channel. This research was carried out in 3 places, namely to farmers took place in the District of Earth Aji, Banyuning hamlets, villages Punten, Batu, then to middlemen in Flower Kiosk Barokah Batu, and the last to retailers in the area of Splendid-Malang sales center for ornamental plants. Determination of this area is done on purpose (purposive), figuring that in the town of Stone is the sales center for flowers, ornamental plants and the largest fruit and to the Splendid because this area is a center for the sale of ornamental plants in the middle of town where the retailers Stone took the plants from the region itself. Collecting data in this study using primary data. Primary data is data obtained by using a questionnaire (questionnaire) through interviews with farmers, middlemen and retailers include sales price, the purchase price, transportation cost, loading and unloading costs, risk costs, profits. In addition, direct observation dilapang held in order to obtain additional information that can support the data obtained. Methods of data analysis consisted of descriptive analysis, analysis of marketing margins, the margin distribution analysis and marketing share analysis. This research uses descriptive analysis to explain the flow of marketing channels. The results showed succulent cactus marketing channels there are four channels. Value of a marketing channel marketing margins obtained from the difference between the selling price at retail for USD. 5000.00 with the sale price of Rp farmers. 1500.00 was Rp. 3500.00. Value distribution margin marketing channel 1 on the middlemen for transportation costs of 2.86%, 0.71% loading and unloading costs, risk costs and a gain of 0.57% 10:14%. While the value of the margin distribution to retailers for the cost of transportation of 19:06% and a gain of 66.66%. Value of a share in the marketing channel for the transportation of 13:34%, the selling price of 100% and a gain of 46.66%. As for the marketing channel marketing margin 2 values obtained from the difference between the selling price at retail for USD. 4000.00 with the selling price at the farm for Rp.1500, 00 amounted Rp.2500, 00. Value distribution margin marketing channel 2 in the middleman for transportation costs of 4%, 1% loading and unloading costs, risk costs 0.8% and a gain of 14.2%. While the value of the margin distribution to retailers for transportation costs amounted 26.68% and a gain of 53.32%. Value of share in the marketing channel 2 for the transportation costs of 16.67%, the selling price of 100% and a gain of 33.32%. For marketing channel 3 value of marketing margins obtained from the difference between the selling price at retail for USD. 4500.00 with the selling price at the farm for Rp.1500, 00 amounted Rp.3000, 00. Value distribution margin marketing channel 3 on the brokers for the transportation of 3:33%, 0.83% loading and unloading costs, risk costs 0.67% and a gain of 11.83%. While the value of the margin distribution to retailers for the cost of transportation of 22:23% and a gain of 61.1%. Value of share in the marketing channel 3 for the cost of transportation of 14:42%, the selling price of 100% and a gain of 40.73%. Channel 4 marketing are the marketing margin value obtained from the difference between the selling price at retail for USD. 5000.00 with the sale price of Rp farmers. 1500.00 was Rp. 3500.00. Value distribution margin marketing channel 4 on middlemen for transportation costs of 2.86%, 0.71% loading and unloading costs, risk costs and a gain of 0.57% 10:14%. Value of margin distribution to retailers for the cost of transportation of 19:06% and a gain of 66.66%. Value of share in the marketing channel 4 for transportation costs of 13:34%, the selling price of 100% and a gain of 46.66%. Of the four channels all channels are considered efisien because there is sharing of the benefits of each marketing agency. Cactus cultivation is expected to increase annually due to system maintenance and planting are very easy to do and is a unique plant because it can store water inside its body as food supplies.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Anggit Aldila
Date Deposited: 09 Jun 2012 02:59
Last Modified: 09 Jun 2012 02:59
URI: http://eprints.umm.ac.id/id/eprint/6901

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