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Purnomo, Ari (2008) HUBUNGAN ANTARA CITRA MERK DENGAN MOTIVASI MEMBELI MOTOR MATIC. Other thesis, University of Muhammadiyah Malang.


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Motor matic is one of break trough in technology of motorcycle. With the launching product of motor matic, so the consumer more than obeyed necessaries is easy to make because no to need gear move. This product to put itself as generation product which simple to easy, if compare between classic product (general) as long as we meet. With the easier to operate this to make motor matic more than easy to received in the market. Special quality that product to take hold of consumer as the one of facility that has prepared by the company for consumer who need that. That is to support consumer to buy motor matic. The problem statement that give in this research is “ is there any relation between mark quality with motivation to buy motor matic?”. The aim of this research is the researcher want to know the relation between mark quality with motivation to buy motor matic. In this research, the researcher use model research non experiment. The population in this research is the consumer motor matic in Malang city. Nevertheless in taking sample technique used incidental sampling. Types of the data in this research use interval data. In the research validity test use correlation product moment (pearson) and that result was correlated use correlation part whole correlation (total part of correlation). In this research reliability test would measured used the analyzed alpha cronbach technique. And the analysis method use correlation product moment. The result of this research to show there is any positive relation and very significance between mark quality with motivation to buy motor matic. It is show with value r as large as 0, 501 and significance value (p) as large as 0,000. As to cooperate effective variable of mark quality in motivation to buy motor matic as large as 0,251%. It is mean that mark quality contribute 25,1% to motivation to buy, nevertheless the rest contributed by another variable which not accurate.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology (73201)
Depositing User: Anggit Aldila
Date Deposited: 09 Jun 2012 02:22
Last Modified: 09 Jun 2012 02:22

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