Analisis Efektifitas Iklan Sepeda Motor Honda Revo (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

Hariyansyah, Rhoma (2007) Analisis Efektifitas Iklan Sepeda Motor Honda Revo (Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

The title of this research is the Analysis Of Effectivity in “Revo” Honda Motorcycle Advertisement to the Student at University Muhammadiyah of Malang. The purpose of this research was to evaluate the effectivity of “Revo” Honda Motorcycle advertisement on television, by using EPIC Model method which used four critical dimensions: Empathy, Persuasion, Impact, and Communication. From the analysis bay using EPIC Model, the findings showed that the students’ attitude toward the advertisement of “Revo” Honda motorcycle in empathy dimension was 3.67 as the result. It meant that this dimension was an effective category. Persuasion dimension got the result 3.70 and Impact dimension showed the result 3.62. Meanwhile, Communication dimension got 3.65 as the result. From the whole result, it can be concluded that the advertisement of “Revo” Honda Motorcycle was effective. Based an the conclusion above, it can be suggested that the company should improve more the easiness in product buying in order to improve the product buying as the effect of the advertisement effectivity.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 08 Jun 2012 06:31
Last Modified: 08 Jun 2012 06:31
URI: http://eprints.umm.ac.id/id/eprint/6830

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