PESAN KOMUNIKASI MELALUI WEBSITE DALAM PRAKTEK PUBLIC RELATIONS (Analisis Isi Website Pertamina, Chevron, dan Total Fina E&P Indonesie Edisi Minggu Kedua November 2007)

Prihatini, Happy (2008) PESAN KOMUNIKASI MELALUI WEBSITE DALAM PRAKTEK PUBLIC RELATIONS (Analisis Isi Website Pertamina, Chevron, dan Total Fina E&P Indonesie Edisi Minggu Kedua November 2007). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is constituted of phenomenon there are so many foreign company in Indonesia. If the company’s dream and life can be reach, hard work and cooperation in every lini is absolutely required. It will be more effective if the activity of public relations can be supported by assist technology which capable to access communications channels with all company’s cutomers during shorten time. Based of that phenomenon, researcher feel interest to know how high the apparition frequency of press release, media relations, message of company image and opinion forming, and also message of company’s expression strategy which communicated by website in practice of Public Relations at PT. Pertamina, PT. Chevron, and PT. Total Fina E&P Indonesie. This research use descriptive type, where this type only limited to situation presentation and event, without effort searching or explaining relations, do not test hypothesis or make some prediktion. Data which have been gathered in the research, then classified into the coding sheet and will be entered into tables of frequency distribution by using quantitative ways. Presentation in this way function to facilitate read of data which have been obtained previously. So that the existing data do not only in the form of just numbers, so data will be descriptively interpretated to be more facilitate understanding. Result of research indicate that the level of frequency apparition of categories at each oil drilling company are totally different. PT. Pertamina represent the oil drilling company which have most applying message of communications in it’s website, according to the categories which have been specified in this research, then PT. Total Fina E&P Indonesie. While the company which have least applying message in this research is PT. Chevron. Another finding is the frequency apparition level of biggest categorues, which is categorize of release press, media relations, forming of company’s image and opinion, and also company’s strategy expression at PT. Pertamina’s website. Where apparition level from each category is on the equal size, that is 10 apparition. At PT. Pertamina’s website, the highest frequency of communications message in practice of public relations is at press release and company’s strategy expression, that is by 10 times apparition (27%). So can be said that in PT. Pertamina, the communications message that submitted by website relate to practice of public relations is release press and company’s strategy expression. While for PT. Chevron, the highest frequency of communications message is forming of company’s image and opinion by 6 times apparition for press release, media relations, and forming of company’s image (26,1%). This indicate that in PT. Chevron, especial message which submitted through website cover three categories, that is press release, media relations, and forming of company image and opinion. To PT. Total Fina E&P Indonesie the highest frequency of communications message in practice of public relations is company’s strategy expression by 8 times apparition (30,8%). Thereby can know that PT. Total Fina E&P Indonesie more making account in forwarding message about company’s strategy expression.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 08 Jun 2012 03:42
Last Modified: 08 Jun 2012 03:42
URI: http://eprints.umm.ac.id/id/eprint/6790

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