Priambodo, Wahyu Agung (2008) Analisis Prosedur Penjualan PT. ETOS SURYANUSA SURABAYA. Other thesis, University of Muhammadiyah Malang.
Download (90Kb) | Preview
This research was a case study to PT Etos Suryanusa Surabaya titled : “Analysis of Marketing Prosecedure at PT ETOS SURYANUSA SURABAYA”. This research aimed to describe the marketing procedure, also to find out whether marketing procedure at PT ETOS SURYANUSA SURABAYA has run in effective and efficient way To answer above research destination, the writer used two phases analysis. First analyzing marketing order and analyze marketing notice procedure also used effectiveness and efficiency analysis. Marketing order and marketing notice procedure analysis were fitted with base theory which was written by the writer. For measurement, effectiveness and efficiency analysis was smaller the value from income target and real income comparison, more effective it was. Larger the value from income and expenditure, more efficient it was. The result showed that the organization has applied marketing order and marketing notice procedure well. The organization has given report needed by customers about pest attack condition, medicine used, effects, and cost. The company also gave easier way in payment by using two phase payment method. The first payment happened in work contract and the second phase was when the job has done. For effectiveness and efficiency measurement, the organization has reached effectiveness in 2005 with effectiveness value 0,649, smaller than 2006 which reached 1,128. For efficiency measurement, the organization has reached efficiency at 2006 with 22,314 value, larger than 2005 and 2004 which only reached 13,943 and 11,527 value. According above conclusion, the writer suggest that PT. ETOS SURYANUSA SURABAYA has to understand about debt measurement by 5-C, they were character capacity, capital, collateral, and condition to avoid un-paid debt.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > HB Economic Theory|
|Divisions:||Faculty of Economic > Department of Accounting|
|Depositing User:||Anggit Aldila|
|Date Deposited:||08 Jun 2012 03:37|
|Last Modified:||08 Jun 2012 03:37|
Actions (login required)