PENGARUH TERPAAN IKLAN DI TELEVISI TERHADAP LOYALITAS PELANGGANStudi pada Pengguna Kartu XL Mahasiswa Ilmu KomunikasiAngkatan 2007 Universitas Muhammadiyah Malang

Utami Dewi, Nuriyah (2010) PENGARUH TERPAAN IKLAN DI TELEVISI TERHADAP LOYALITAS PELANGGANStudi pada Pengguna Kartu XL Mahasiswa Ilmu KomunikasiAngkatan 2007 Universitas Muhammadiyah Malang. Other thesis, University of Muhammadiyah Malang.

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PENGARUH_TERPAAN_IKLAN_DI_TELEVISI_TERHADAP_LOYALITAS_PELANGGANStudi_pada_Pengguna_Kartu_XL_Mahasiswa_Ilmu_KomunikasiAngkatan_2007_Universitas_Muhammadiya.pdf

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Abstract

This research at constitutes for emolation phenomena based on business operator seluler that latterly gets tights only, one of it descries from advertising assembly various operator seluler at television. Advertising strategi at utilizes is such as of the ways to promote their service operator seluler. The advertisement they make such a way to be able to interest costumer, are not all operator seluler advertising interpose compotiter weakness flonk it. That competitor is sharply important thing to be loyalty merk. This loyalty will be determine deep long term growth all of advertisement at television usually to not loyalty phenomena. For users on services their operator seluler, this advertising make as one news format cast a glance at television too. Market will interest costumer by cheap prize. The problem to work in their experient is there will be impact of advertising at television to costumer loyalty? How big advertising onrush influence at television to costumer loyalty? That theory is utilized in this research in cognivitive AIDDA. That is advertising, one the convers: Attention which is attention, Interest wich is anxienly, Desire wich is wish, decision which is decision and Action which is action. In another sigh, the research is using survey system, by eksplanasi obsevationt type because this research is relations by two variabel. The object of observational is knowledge majors college student generation communication 2007, meanwhile brand as many 33 people respondent that at gets by use of tech sample total. Then researcher broadcasts kuesioner as collector of sample. Than, kuesioneris at validity. Than, that kuesioner at validity level quiz by using of product correlation tech moment and the realydity quiz with tech alpha. Based on the result of the research got the calculation of coleration coefficient 0.624 it mean that there is a corelation between independent variable with dependent varable. Based on test F and t test t got the result Fcalculated is 19.737, besides on the level of significance 0.05 got from Ftable with the result 4.15 and result calculated is 4.443. Therefore on the level of significance 5% got t tabel with the result 2.042 it mean that Fcalculated bigger from Ftable and tcalculate more bigger than t table so Ho refused and Hi accepeted, its mean that advertising onrush matter XL at television is increases. There for will be increase to customer loyality. In this research is getting determinant coefficient as that is mean 38.9% variable loyalty will be regard by its free variable which is advertising onrush XL at television. Meanwhile its rest 61.1% variabel loyalty. That is not at competition in orbervationat. Besides, the account linear regressing can known to out grow it variable influence in free to bronded variable be as big as 30.8%.

Item Type: Thesis (Other)
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 20 Mar 2012 14:30
Last Modified: 20 Mar 2012 14:30
URI: http://eprints.umm.ac.id/id/eprint/676

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