STRATEGI HUMAS DALAM MENSOSIALISASIKAN GERAKAN MEMBANGUN MASYARAKAT SEHAT (GERBANGMAS) (Studi Pada Bagian Humas Pemerintah Kabupaten Lumajang)

Prawesti, Yusi (2008) STRATEGI HUMAS DALAM MENSOSIALISASIKAN GERAKAN MEMBANGUN MASYARAKAT SEHAT (GERBANGMAS) (Studi Pada Bagian Humas Pemerintah Kabupaten Lumajang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This study takes Gerbangmas phenomena, that a health movement to society to go to Lumajang Health in 2007. This successful is determined by society participation, by the way, government of Lumajang regency need support all of society components. Introduction socialization activities have to be done by government. Government have to do way in order information spreading may be spread fluently and suitable with the goal exactly. Based on the researcher knowledge, someone who carry out publication and socialization activity is public relation. Therefore public relation as agent of communication who acted as information channel of government and society, determine strategy ways to socialize Gerbangmas. The goal of this study is to know how strategy of public relation to socialize Gerbangmas to Lumajang societies. The Ideas background of public relation of government based on two real basics; societies have right to know, there are need from officials to accept critics from societies about new problem and social strength to gain participation and societies support (Moore). Strategy of Public Relation is formed from some approach aspects which the goal in order to giving messages able to be accepted by societies. While the strategy of public relation give meaning that planned strategy through human approach to create and maintain relationship and understanding among organization. Researcher also wants to determine what communication model which be used by public relation of Lumajang government. This study uses descriptive qualitative and data collecting technique are interview, observation non participant and documentation, in Public Relation of Lumajang government. The data analysis technique is descriptive qualitative to describe discussion based on the Gerbangas data. The data validity technique used Triangulation method that information or data which come from interview result and it is examined with observation result and continued. Based on carried out study, the result is not so bad, it gives meaning that message which relevance with Gerbangmas able to be accepted societies. If it is looked from communication side, evaluation of public relation is appreciation and societies response by interactive telephone in Radio of Suara Lumajang as communication media and chosen by public relation. The researcher suggests in order public relation more increase human resource quality especially about ideal public relation practice of government thus someday public relation may give a advantage program to government. As developing of communication science generally and especially in society relationship, Public Relation of Lumajang government more increase their understanding, it is not just theory but practice. Because the situation on the land is different with theories, and then it is also given to others academics.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 08 Jun 2012 02:41
Last Modified: 08 Jun 2012 02:41
URI: http://eprints.umm.ac.id/id/eprint/6751

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