PERAN BIRO MANAJEMEN RISIKO DALAM MENGOPTIMALKAN KINERJA BIRO HUMAS PERUSAHAAN (Studi kasus pada Biro Humas PT Petrokimia Gresik, Jawa Timur)

Hadi, Muhammad (2007) PERAN BIRO MANAJEMEN RISIKO DALAM MENGOPTIMALKAN KINERJA BIRO HUMAS PERUSAHAAN (Studi kasus pada Biro Humas PT Petrokimia Gresik, Jawa Timur). Other thesis, University of Muhammadiyah Malang.

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Abstract

PT Petrokimia Gresik is a company that produces fertilizer and also bahan-bahan chemistry. But the company's location close to downtown make the many risks likely to interfere with the reputation and performance of the company. Page start PKG apply risk management in 2004, which requires that every part in companies manage risks that may disrupt the company. The interaction between parts the bureau is required in enterprise risk management cycle. So PT PKG establish a special bureau called the Bureau of Risk Management as the responsible implementation of risk management at the company. Therefore, the Bureau of Risk Management has the role of each process activity or activities in all work units in companies including the Bureau of Public Relations. Based on the description above formulation of the problem in research This is how the role of the Bureau of Risk Management in optimizing the performance of Bureau Public Relations PT. PKG? The purpose of this research is to know how the role of the Bureau of Risk Management in optimizing the performance of the Bureau of Public Relations PT PKG? The theory used in this study the role of public relations theory of Dozier & Broom, where Public Relations PT. PKG acts as a problem solving process is the role of facilitator PR practitioners in terms of solving problems of PR, this is part of a team management to help the leadership of the organization as an adviser to take action decisions in addressing the problem or crisis being faced in a rational and professional. The theory of risk management that is used is the theory of responsibility of the Department Risk Manager to implement policy that is by determining the risk and evaluation with through several stages in risk management systems. To engineer or design a system mechanical and prosedur-prosedur to prevent or minimize losses on the property. Security (security), namely the administration of personnel security and surveillance security procedures to prevent or minimize property losses caused by the behavior that comes from humans. Administration safety by designing and administering system procedures. Assist divisions and subsidiary to design and operate the and fire control programs loss prevention. Studying plans construction and plan changes to ensure adequate facilities are eligible risk control and acceptance of the insurance. The method used in this research is a case study using descriptive qualitative approach. Techniques of data collection using interviews, and documentary. Data contributing were analyzed by using domain analysis. Source information in this study consisted of 5 persons namely, Head of Public Relations, Youth Staff Relations and Media Institute, Section Head of Publishing and Documentation Section, Young Staff Bureau of Risk Management and Risk Management Bureau Staff Associate. While the validity of techniques using triangulation of data sources that checks the accuracy of data and interview results documentation. From the results showed that there was expansion of the role of the Bureau of Public Relations of PT. Petrochemicals Gresik as the problem solving process facilitator. The development of this role is because the Bureau Public Relations PT. PKG apply risk management in its activities. With the establishment of the Bureau of Risk Management as the responsible implementation of risk management at. PKG then processes dipegaruhi risk management by the Bureau of Management Risk. At this stage of risk identification Risk Management Agency to assist the Bureau of Public Relations determine the significance or level of risk that must be addressed. In the planning phase, risk control strategy determination made by the Bureau of Risk Management to determine risk tolerance limits in risk management activities to be conducted by the Bureau PR. At the stage of implementation, just run the Public Relations Bureau has a standard format formed by the Bureau of Risk Management. In reporting, Risk Management Bureau compile report on the implementation of its activities. With the report prepared by the Bureau Risk Management on risk management, it can be implemented evaluation regarding the implementation of risk management in the Bureau of Public Relations.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 06 Jun 2012 05:41
Last Modified: 06 Jun 2012 05:41
URI: http://eprints.umm.ac.id/id/eprint/6713

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