HUBUNGAN ANTARA TIPE KONFORMITAS PEMBELIAN PRODUK DENGAN KEPUASAN PEMBELIAN PRODUK

HEVIANDI, VONI (2007) HUBUNGAN ANTARA TIPE KONFORMITAS PEMBELIAN PRODUK DENGAN KEPUASAN PEMBELIAN PRODUK. Other thesis, University of Muhammadiyah Malang.

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Abstract

Satisfaction is the main thing in buying a product. Someone to feel satisfied in buying the product because the product purchased in accordance with the feelings, desires and hopes his own. But there are several factors that can determine or influence the satisfaction of buying a product. One factor expected to influence satisfaction with product purchase is the type of conformity behavior in buying a product. This study aims to determine the relationship between the type of conformity for the purchase of products with the purchase of product satisfaction. This research was conducted using a quantitative approach that is correlational type variable conformity of product purchase and satisfaction of product purchase. The subjects in this study is the modification of motorcycle clubs in the city of Malang. The research subject was taken through total sampling techniques and methods of data collection using a scale, namely (1) conformity type scale purchases of products, (2) satisfaction of product purchase. Analyzing data using regression analysis techniques and computer 3 Predictors of SPSS (Statistics Programme For Social Science) version 13.0. From the research and analysis can be concluded that there is a positive and highly significant correlation between the type of conformity for the purchase of products with satisfaction the purchase of products, with correlation coefficient (r) = 0.801 and opportunities for error (P) = 0.000. This means that if samples or research subjects displaying type conformity of product purchase behavior are high it will experience higher satisfaction in buying the product. The correlation coefficient of each type, namely compliance with the satisfaction of the purchase amounted to 0.749 products, product acceptance with satisfaction the purchase of 0.615 and the type of identification with the product purchase satisfaction of 0.770. Effective contribution of type conformity of product purchase to satisfaction of the purchase of products by 64.1%, with details as follows: type of compliance (by) of 26.18%, acceptance (receiving) equal to 6.64%, and identification (approved) by 31, 25%. The remaining 35.9% there are other factors not examined.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Zainul Afandi
Date Deposited: 05 Jun 2012 07:42
Last Modified: 05 Jun 2012 07:42
URI: http://eprints.umm.ac.id/id/eprint/6634

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