PENETAPAN STRATEGI PEMASARAN PADA UD SAMBRAMA SURYADI KOTA BATU JAWA TIMUR

HARTANTO, ACH FARID (2007) PENETAPAN STRATEGI PEMASARAN PADA UD SAMBRAMA SURYADI KOTA BATU JAWA TIMUR. Other thesis, University of Muhammadiyah Malang.

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Abstract

Type of study presented is to be conducted this survey, in which the collection, retrieval and data analysis conducted by make observations directly to the object of research with a view in order that the data obtained and complete information in accordance with problems faced by the title "Implementation Strategy in accordance At UD Sambrama Solar Stone Town. " The purpose of this research is to implement appropriate strategies at UD Sambrama Solar Stone Town. Usefulness of research to be achieved especially for companies that research results can be used as material comparator input and for managers in taking UD Sambrama Surya decisions to solve problems that arise, especially concerning policy strategy of the company The analysis showed that to face considerable competition stringent then the company should have a policy and tried to utilize and apply science and technology (Science and Technology). From analysis of external and internal environment can be identified appropriate strategies for UD Sambrama Surya is a market development strategy and strategic market Penetrate which aimed to expand the existing market share and entering new markets and develop new products for pasarpasar The new and improving distribution channels, promotion, quality, type products and increase the means of transport so that the volume of sales will increases. Based on the observations that have been done, the authors provide several suggestions, among others, for companies producing products that have not not manufactured by competitors. In order to renovate another packaging company with better can be seen from the color, background. And the company for standards include the composition on the label so that consumers can understand that food and soft drinks are still healthy.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 04 Jun 2012 10:13
Last Modified: 04 Jun 2012 10:13
URI: http://eprints.umm.ac.id/id/eprint/6560

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