DODI, MULYANTO (2009) PENGARUH PESAN IKLAN KARTU SELULAR XL SIMPANSE DITELEVISI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN(Studi Pada Mahasiswa Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.
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PENGARUH_PESAN_IKLAN_KARTU_SELULAR_XL_SIMPANSE_DITELEVISI_TERHADAP_KEPUTUSAN_KONSUMEN_DALAMPEMBELIAN.pdf - Published Version Download (145kB) | Preview |
Abstract
This watchfulness uses method survey, that is watchfulness that take sample from a population and use kuisioner as main data collectors, with watchfulness title “pengaruh cellular card advertisement message xl chimpanzee on television towards consumer decision in purchasing (study in university student muhammadiyah malang)”. This watchfulness aim detects message contents, message structure, message format and card advertisement message source xl priode advertisement 2008-2009 on television influential towards consumer decision in cellular card purchasing xl and to detect message contents variable, message structure, message format and card advertisement message source xl priode advertisement 2008-2009 on television where dominant influence consumer decision in cellular card purchasing xl. As to watchfulness use that want achieved that is supposed can to give input for company about how far advertisement whom they display can influential towards consumer decision in cellular card purchasing xl. analyzer that used in this watchfulness that is by using logistics regression analysis. Based on watchfulness result and discussion by using logistics regression analysis that done so can be pulled conclusion that message contents variable, message structure, message format and cellular card advertisement message source xl advertisement period 2008-2009 on television influential towards consumer decision in principal card purchasing xl. dominant influential message structure variable towards consumer decision in principal card purchasing xl advertisement period 2008-2009 on television. Several suggestions that submitted in this watchfulness that is supposed companies to increase intensity penayangan cellular card advertisement xl on television on the chance of consumer can always remember on advertisement message that submitted. besides in advertisement delivery choose right time so that advertisement message that knowable widely by consumer. supposed company in composed advertisement message by using easy words memengerti so that can give directive to consumer whereof true or correct on advertisement message that submitted. supposed company besides menguna supposed famous model also pay attention ability level in course of advertisement message delivery so that advertisement message acceptable well by consumer and in the end influential towards decision to use cellular card on the market in line with company.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics and Business > Department of Management (61201) |
| Depositing User: | Anwar Jasin |
| Date Deposited: | 20 Mar 2012 13:27 |
| Last Modified: | 20 Mar 2012 13:27 |
| URI : | http://eprints.umm.ac.id/id/eprint/650 |
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