UMM Institutional Repository

ANALISIS PEMASARAN RUMPUT HIAS (Studi Kasus Di Desa Sukolilo Kecamatan Wajak Kabupaten Malang)

Firmansyah, Hendik (2007) ANALISIS PEMASARAN RUMPUT HIAS (Studi Kasus Di Desa Sukolilo Kecamatan Wajak Kabupaten Malang). Other thesis, University of Muhammadiyah Malang.


Download (94kB) | Preview


Decorative grass plants is making it’s way to become the trend in soil covering crop. It is commonly used in landscaping. The chain of distribution is needed to bring the crop from the farmers into the marketing place. The marketing phase in one of the most important step, it ensures the continuity of demand and supply for the this crop. The objective of this research is: Firstly, to recognize the variety of the distribution channel of the decorative grass. Secondly, to understand the function of the marketing one by the crop marketers. Thirdly, to find the marketing margin. Fourthly, to find price transmission elasticity. Fifthly, to find the crop’s vertical market integration. The research is conducted at Desa Sukolilo Kecamatan Wajak Kabupaten Malang based on reason that this village is a main producer of decorative grass. The sample consist of two body, the farmers and marketing firm. The sampling based on theory by Arikunto (1998), that says if the population being sampled is below 100, it can all be taken into calculation, and if population is over 100, then we take 10%-15% out of then into calculation. The sampling method for the farmers is simple random sampling. Based on the fact that these farmers are uniform in their place research. The farmers population has beeb counted as 198 people, therefore we take 15% out of 198 which yields 30. As the number of the sample next the snow ball sampling is used for the marketing firm( on which the farmers pick their business relation as the sample). The data obtaneid is divided into two different groups is primary data and secondary data. Primary data mining used three technique are observation, interview and questionare. Secondary data is making used of publications and information from agriculture department. This research used two method of data analysis are descriptive analysis and quantitative analysis. Descriptive analysis make use statistic table, quantitative analysis used data from margin analysis, transmission elasticity and from vertical market integration analysis. Data obtained from this research revealed that the decorative grass market is build on top of two marketing channel, which are: (1). Farmers – bulk trader – retailer, (2). Farmers – bulk trader. The marketing functions are buying, harvesting, transportation, loading unloading, informing the market and risk taking. The marketing margin for the 1st marketing channel located in Flower Market Malang is Rp 4.000/ m², in Bratang Market and Dukuh Kupang Market is Rp 5.291,66/ m², for the 2nd marketing channel the marketing margin is Rp 4.467,65/ m². The price transmission elasticity for marketing channel 1st is -0,24. The vertical integration shows these numbers for marketing channel 1st: -0,333<1, 0,13<1, - 0,937<1 .These means that the relation between bulk trader and farmers is oligopolic. Another number -,75<1, means that the relation between bulk trader and retailer is a oligopsonic. Looking at marketing channel 2nd, we see figure -0,953<1 , this means a oligopsonic relation between bulk trader and farmers. Corelate the marketing margin with retail price in marketing channel 1st, we get this figure M= -7625+1,5 Pr. For the t test, with significance of 0,05 and degrees of freedom (df) 6, the result for t table is 2,447, and t calculated is 3,873. It shows that the t table is less significant, and that means the marketing margin is a linear function of the retail price.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Zainul Afandi
Date Deposited: 02 Jun 2012 09:13
Last Modified: 02 Jun 2012 09:13

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at] - Website : - Online Catalog : - Repository :

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo