NILAI INFORMASI EDUKASI DALAM BAHASA BROSUR LEMBAGA BIMBINGAN BELAJAR

The development of private institutions promoted by brochure is mainly of feredusing attractive language to convince the students. This happened due to the students to not get stuck in private tuition’s business. This research applies pragmatics approach to explain the value of educational information in the brochure. Aimed at explaining the value of educational information based onlocus speech and illocutionary speech in the brochure language at private institutions, the research questions are how is the value of educational information based on locus speech in the brochure language at private institution and how isthe value of educational information based on illocutionary speech in the brochure language at private institution. The used method is descriptive qualitative, of which the form of the data include quoted words and sentences in the brochure which contain locus and illocutionary speech. The result founds that (1) the value of educational information in the form of brochure of private institution based onlocus speech purposes of giving the information of National Examination (UN)and the entrance test for state universities (SNPTN) related to the students’ need in improving the learning achievement in the institutions they learn, and (2) the value of educational information based on illocutionary speech which includesassertive of (a) announcing (b) telling (c) confirming, and (d) promising. Directive of (a) governing (b) recommending (c) reminding, and (d) offering. The application oflocus speech in the brochure is to convince the students to no the sitate in joining the institution.