PERANAN YAYASAN LEMBAGA KONSUMEN MALANG DALAM MEMBANTU MASYARAKAT YANG DIRUGIKAN OLEH IKLAN PRODUK BARANG ATAU JASA YANG MENYESATKAN(Studi di Yayasan Lembaga Konsumen Malang)

WIBOWO, AJI (2010) PERANAN YAYASAN LEMBAGA KONSUMEN MALANG DALAM MEMBANTU MASYARAKAT YANG DIRUGIKAN OLEH IKLAN PRODUK BARANG ATAU JASA YANG MENYESATKAN(Studi di Yayasan Lembaga Konsumen Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Subjects in this study is the Consumers Foundation or abbreviated YLK Malang,while the object of study of the role and the barriers / obstacles YLK Malang in helping communities affected by Adverticement the product or service that is misleading. Falseadvertising is the mode of competition that lead to its ad is dishonest and to fool and deceive consumers. The presence of Malang YLK very helpful in providing consumerprotection against misleading advertising of it. Based on these two problems are formulated: how, barriers or obstacles facedYLK Malang in helping communities affected by the product or service that is misleading. The purpose of this research is to determine and analyze the role, barriers or obstacles faced YLK Malang in helping communities affected by the product or service that is misleading. The method used in this study are juridical sociological approach, whereas the data sources I use in the form of primary data and secondary data analysis and the author using a qualitative descriptive method, which is a way of generating research descriptive data analysis. Based on the results of research and discussion, it can be concluded: that YLK Malang role in helping communities affected by the product or service that is misleading in accordance with the duties and role as a Consumer Protection Agency-Governmental Organization (LPKSM) include: receive and record complaints and provide consultation or advice, doing advocacy, partnerships with relevant agencies of the National Consumer Protection Board (BPKN) and the Consumer Dispute Settlement Body (BPSK), and make partnerships with the Regional Government of Malang. Sedagkan barriers or obstacles faced Malang YLK consists of barriers / constraints of internal and external. Barriers / internal constraints include lack of Malang YLK supporting kasilitas as information technology, vehicles, etc. that impede performance and process activities that hinder the process of socialization and advocacy to consumers harmed by business actors. Therefore needs to be supported by suppli funds and human resources that have expert field. While barriers / external constraints include among others: in the case of follow-up resolution of the case, consumers tend to be passive and afraid because they think that a weak position as compared to the Consumer Business Executors, less will pahamnya Consumer rights, and the number of advertisements of a product that does not in accordance with the quality of goods and / or services advertised.

Item Type: Thesis (Other)
Subjects: K Law > K Law (General)
Divisions: Faculty of Law > Department of Law
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 20 Mar 2012 11:50
Last Modified: 20 Mar 2012 11:50
URI: http://eprints.umm.ac.id/id/eprint/629

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