PENGARUH KOMUNIKASI VERTIKAL TERHADAPPRODUKTIVITAS KERJA KARYAWAN(Studi pada CV. Rizky Mandiri Sidoarjo)

WIDHAYANTIKA, BERTHALIA BUNGA (2010) PENGARUH KOMUNIKASI VERTIKAL TERHADAPPRODUKTIVITAS KERJA KARYAWAN(Studi pada CV. Rizky Mandiri Sidoarjo). Other thesis, University of Muhammadiyah Malang.

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Abstract

One of communication type used by the manager of CV. Rizky Mandiri as mentioned before is vertical communication, where it is done from the upper level to lower level and from the lower level to the upper level or in other words is communication from the leader to subordinate and from subordinate to the leader reciprocally. Communication is one of important components in approaching workers. Manager of CV. Rizky Mandiri realizes this matter, so he often communicates with workers about their work, whether there is any constraint or not. Manager goes around to give instructions to his workers about the work. Workers are also given a chance to asking question if the given instruction is not clear. The theory used in this research is X and Y theory, where the concept about people’s behavior in an organization is defendable and more strength, because this concept apparently can explain many observable nature of human’s behavior. While, assumption of Y theory suggested that human being could be good in work at organization is not only affected by factors assumed in X theory, but it is also determined by workers’ confidence level and freedom to expressed in accomplishing his/her job. This research uses explanatory research type with quantitative approach, that is a research giving priority to variable measurement by using calculation (numeral) or statistical test. Data collecting technique is conducted by distributing questionnaire to respondents. Data analysis uses double linear regression analysis, reliability and validity test. Based on the conducted research, it is obtained results as follow: validity test, it can be seen that all items on variables are valid. Validity calculation value by product moment, since rxy is bigger than rtable = 0.05%) is 0.344, the data is saidvalue with confidence level 95% ( to be valid. Reliability test analysis result shows alpha value as follow: X1=0.680, X2=0.667, Y=0.756. From the calculation result, it means that alpha value is over 60%. Thus it can be concluded that test result for all variables are reliable. Double linear regression result is Y = 21.753 + 0.468X1 + 0.294X2. It means that the most dominant variable is X1, i.e. communication to lower level, and its regression result turned to positive. While, determination coefficient (R2), it can be known the magnitude of dependent variable effect on independent variable. Y variable is affected 99.8% by vertical communication (X). Based on the analysis result, it can be drawn conclusion as follow: (1) there is effect between vertical communication (communication to lower level and communication to upper level) with workers’ work productivity in CV. Rizky Mandiri Sidoarjo. (2) Vertical communication effect on workers’ work productivity in CV. Rizky Mandiri Sidoarjo can be known from regression value X1 of 0.468 with significance level of 0.000 and X2 0.294 with significance level of 0.003. Besides, it can also be seen from determinations, which give effect of 99.8%.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 20 Mar 2012 11:32
Last Modified: 20 Mar 2012 11:32
URI: http://eprints.umm.ac.id/id/eprint/624

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