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STRATEGI PEMPROV JATIM UNTUK MEMASARKAN PRODUK UMKM DI PASAR REGIONAL ASEAN

Afina, Olivia (2020) STRATEGI PEMPROV JATIM UNTUK MEMASARKAN PRODUK UMKM DI PASAR REGIONAL ASEAN. Undergraduate (S1) thesis, Universitas Muhammadiyah Malang.

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Abstract

Since the beginning of period two, Soekarwo the Governor of East Java 2014-2019 sees the ASEAN Economic Community as an opportunity for East Java to increase its economic productivity. Therefore, Soekarwo launched the concept of Jatimnomics, to be applied to the policies of the provincial government at that time to participate in the AEC, especially at the ASEAN regional level. This research is a descriptive study that was analyzed using qualitative methods. The author uses Paradiplomation Theory to analyze the discussion in this thesis, which is supported by the concepts of Government as Entrepreneur, Global Strategic Partnership, and Competitive Advantage. To complete the case analysis, the author also completes this research with secondary data in the form of library data from book sources, online dailies, and official websites. Based on the analysis and literature data and research that the writer got, it shows that Jatimnomics, a strategy in the form of East Java Provincial Government's policy, is considered to be able to increase the productivity of MSMEs as one of the economic drivers of East Java, especially to penetrate the ASEAN market. Although there are still many things that need to be improved in terms of the preparation of annual programs in East Java.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410360311017
Thesis Advisors: Ruli Inayah Ramadhoan (0721078201), Dyah Estu Kurniawati (0702127601)
Keywords: ASEAN Economic Community, ASEAN, Jatimnomics, Micro Small Medium Enterprise, East Java
Subjects: H Social Sciences > HD Industries. Land use. Labor
J Political Science > JQ Political institutions Asia
J Political Science > JZ International relations
Divisions: Faculty of Social and Political Science > Department of International Relations (64201)
Depositing User: 201410360311017
Date Deposited: 04 Jun 2020 08:38
Last Modified: 04 Jun 2020 08:38
URI : http://eprints.umm.ac.id/id/eprint/61965

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