PERUMUSAN STRATEGI PEMASARAN PADA UNIVERSITAS MUHAMMADIYAH MALANG

PUTRA, UJANG WAHYU PRATAMA (2008) PERUMUSAN STRATEGI PEMASARAN PADA UNIVERSITAS MUHAMMADIYAH MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research constitude a research which has descriptive characteristic which explain formulation of marketing strategy in Muhammadiyah University of Malang, and it uses SWOT analysis. The goal of this research is to formulate the exact marketing strategy for Muhammadiyah University of Malang which uses analysis of eksternal and internal circle with SWOT analysis method. Analysis equipment which is used to get outcome which appropriate with the goal of the research, so this marketing strategy’s formulation uses Eksternal Factor Analysis Summary (EFAS) and Internal Factor Analysis Summary (IFAS). Based on the result of the research above, so marketing strategy in Muhammadiyah University of Malang is in cell I which is a company in this cell support the aggressive strategy that constitude situation which is very benefit because Muhammadiyah University of Malang have positive opportunity and strength so that it can minimize the weakness and exceed the threat. Based on SWOT matrix, the dominant strategy for Muhammadiyah University of Malang is SO (Strength and Opportunity) strategy. Strategy is made based on the reality which exploit all of strength which has had by Muhammadiyah University of Malang to take and exploit the opportunity as much as possible. Based on the summary above, the author can implicate that will be better if Muhammadiyah University of Malang keep the strategy as long as possible.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 30 May 2012 06:07
Last Modified: 30 May 2012 06:07
URI: http://eprints.umm.ac.id/id/eprint/6183

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