PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA PERUSAHAAN PAVING INDAH CEMERLANG SINGOSARI

FAULINA, DWI ENDAH (2007) PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA PERUSAHAAN PAVING INDAH CEMERLANG SINGOSARI. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research represent research using descriptive desain which use case study method. Target of this research is to know the existence of influence of promotion hotchpotch to sale volume take careing paving Indah Cemerlang Singosari. Hypothesis the raised is anticipated by simultan and also parsial there are influence which signifikan of promotion hotchpotch to sale volume company of paving Indah Cemerlang, anticipated advertisement variable have influence of dominant to sale volume company Paving Indah Cemerlang Singosari. Technique analyse data the used first Descriptive Analysis which weared to elaborate needed to data information explain result of quantitative analysis. second Analysis technique quantitative analysis as gathering effort and obtained data processing systematically, check and circumstantial to look for answer a[n problems by using statistical test appliance that is is first Analysis the used Doubled linear regresi, second do examination of hypothesis covering test of Simultan (Uji-F) and test of Parsial (Uji-T), third that is influence of fourthly dominat that is classic assumption test which cover test of normalitas, test multikolinieritas, test autokorelasi, and test of heterokedastisitas. Result of classic assumption test that is test of normalitas that data have normal distribution and do not meet by symptom of multikolinieritas, Autokorelasi, and Heterokedastisitas. Of model of regresi formed to be to be obtained konstanta equal to 2,928 with coefficient of regresi Newspaper variable of equal to 0.111, coefficient of brochure variable equal to 0,061, sales promotion variable coefficient equal to 0,532 and variable coefficient personal of selling equal to 0,806. From analysis of regresi doubled yield coefficient of korelais equal to 0,749 meaning to show the existence of counterfoil of which high enough variable of independent with dependen, while coefficient of Determinasi show value equal to 56,2%, that thing indicate that the overall of variable of independent have influence which high enough in explaining variation change of sale volume. Pursuant to the clarification hence writer suggest to increase activity personal of selling because having dominant influence, activity of sample also require to be improved and its marketing area extended. Advertisement activity newspaper media needn't be eliminated only lessened and also use newspaper media and right time. Besides for the usage of brochure better be propagated to developer-developer precisely target.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 29 May 2012 09:03
Last Modified: 29 May 2012 09:03
URI: http://eprints.umm.ac.id/id/eprint/6101

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