PENGARUH PROGRAM SPONSOR PT. BENTOEL PADA AREMA FC TERHADAP MINAT MEMBELI PRODUK ROKOK X MILD (Studi pada AREMANIA Korwil Mulyorejo Kecamatan Sukun Kota Malang)

PUSPA IRIANI, ANNISA (2008) PENGARUH PROGRAM SPONSOR PT. BENTOEL PADA AREMA FC TERHADAP MINAT MEMBELI PRODUK ROKOK X MILD (Studi pada AREMANIA Korwil Mulyorejo Kecamatan Sukun Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

One programs Public Relation is sponsor giving ( sponsorship) at some activities. Sponsorship or giving of sponsor is financial support from corporate to event, activity, subject, institute, or evenindividual assumed of course proper to receive it given sponsor or sponsorship becomes one of program which at most selected by mass support from that is strong enough in an event and or activity. Sponsorship it is possible that is one of form of advertisement and or becomes part of marketing, however poison also becomes tactics of Public Relation which receiving is quite a lot is giving of this seat sponsor is athletics almost every athletic activity got financial support from of which is big enough. This thing is caused increasingly its the public people athletic activity so that giving of this sponsor is one of the best way in reaching consumer market massly. With biggest pervasion activity of media every athletic activity hence pervasion for the side of ever greater jugs sponsor feeder. Sponsorship by PT. Bentoel at activity of sport especially at Arema Foot Ball Club with depiction of cigarette X Mild, becomes interesting phenomenon caused by contradiction between Sports is one place is part of cars health and a real smoking interferes in once with health. This research answers about there any influence between Sponsor Program by PT Bentoel pads Arema Foot Ball Club to Enthusiasm buys cigarette product of X Mild and how big the influence. This research applies research type of eksplanatif to test influence between variables, while its the research base is survey that is researcher takes sample from a number of populations as a means of main data compiler. Population in this research is part of the Mulyorejo’s Aremania with characteristic Aremania age 18­40 years, that’s got 257 population. Sampling is done with technique Simple Random Sampling, hence sample gotten is 71. Data collecting technique applies questionaire ( enquette) and documentation, while analysing data applied is regression linier simple. This research shows correlation bacillus between Influence of Sponsor Program by PT. Bentoel at Arema Foot Ball Club to Buy Enthusiasm cigarette product of X Mild 0,508, while assessing Ftabel at 23,972 in level significant 5%, while at Ftabel with value 3,979. The thing means bigger Fhit of clan Ftabel so that Ho refused and H1 is received, is meaning independent variable that is Sponsor Program by PT Bentoel (variable X) pads Arema Football Club ( variable Y ) has influence what is significant in simultan to Enthusiasm Buys cigarette product X Mild ( variable Y).Influence value posed at equal to 25,8% and the rest influenced by other variable.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 29 May 2012 03:46
Last Modified: 29 May 2012 03:46
URI: http://eprints.umm.ac.id/id/eprint/6071

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