PENGARUH BAURAN PEMASARAN TERHADAP PEMBELIAN MIE INSTAN MERK INDOMIE (Studi Pada Ibu Rumah Tangga di Kelurahan Manyar Kompleks Kabupaten Gresik)

PRASTYA, AGUS INDRA (2008) PENGARUH BAURAN PEMASARAN TERHADAP PEMBELIAN MIE INSTAN MERK INDOMIE (Studi Pada Ibu Rumah Tangga di Kelurahan Manyar Kompleks Kabupaten Gresik). Other thesis, University of Muhammadiyah Malang.

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Abstract

Goal of this research is to understand the effects of variable mixture of marketing, which includes product, price, promotion and distribution channel to purchase products instant noodle brand new and to know the variables that individually or partially provide the largest contribution to the purchase of a product brand Indomie instant noodles. Analysis tool used in this research is to use Linear regression accounts by using the F test and test T. Results of analysis can be a variable mixture that includes the marketing of the product, price, promotion and distribution channel positive effect on the purchase of instant noodle brand new. M test results can be known that there is a variable product, price, promotion and distribution channels together a positive effect on the purchase of instant noodle brand new. The t test results can be known that partially variable mixture of marketing, which includes the product (X1), the price (X2), campaign (X3) and the distribution channel (x4) significantly influence the purchase of products instant noodle brand new. Based on the calculation of contributions Effective (SE) of each variable can be known that the product (X1) of 40.31%, the price (X2) of 8.60%, the campaign (X3) of 20.78% and the distribution channel (x4) at 13.64%. Thus we can conclude that the variable product has dominant influence on the purchase of a product brand Indomie instant noodles.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 28 May 2012 03:44
Last Modified: 28 May 2012 03:44
URI: http://eprints.umm.ac.id/id/eprint/6014

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