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ANALISIS PENGEMBANGAN PELAYANAN KAPAL GARDEN HOTEL MALANG

Akhmadillah, Hery (2020) ANALISIS PENGEMBANGAN PELAYANAN KAPAL GARDEN HOTEL MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to find out what products are needed, which attributes will be prioritized in repairs and development, and which technical responses will be prioritized based on the results of the House of Quality (HoQ) on Ship Garden Hotel Malang. Kapal Garden Hotel is one of the unique hotels with the concept of a ship with a address at Jl. Raya Sengkaling No.188, Sengkaling, Mulyoagung, Kec. Dau, Malang, East Java 65151. This hotel is unique because its buildings and rooms are made in such a way that they are as close as possible to a ship. The data used in this study are primary data and secondary data, this data was obtained using questionnaires, interviews, and documentation on visitors or guests of the Ship Garden Hotel Malang. Using a sample of 30 people with 23 attributes on 10 service quality attributes. Data collection techniques with accidental sampling method. Using the Quality Function Deployment (QFD) method with data analysis techniques in the form of House of Quality. The results of this study can be concluded that consumers Ship Garden Hotel Malang has 23 customer need attributes with 13 attributes that must be immediately repaired and also produce 6 technical responses from Ship Garden Hotel Malang.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311026
Thesis Advisors: Triningsih Sri Supriyati (0019085702), Baroya Mila Shanty (0704056701)
Keywords: Hotel, House of Quality, Pelayanan, Quality Function Deployment
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311026
Date Deposited: 17 Feb 2020 06:34
Last Modified: 17 Feb 2020 06:34
URI : http://eprints.umm.ac.id/id/eprint/59597

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