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PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN 7 CHICKEN

Diyanti, Della Pravita (2020) PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN 7 CHICKEN. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

7 Chicken Restaurant is a fast food restaurant located in Malang. This research aims to examine and analyze the effect of product quality and sales promotion on purchasing decisions on 7 Chicken restaurant consumers. This research aims to examine and analyze the effect of the most dominant variable. The technique for collecting data use questionnaire. The sample in this research were 100 respondents. Data analysis metode used is multiple linear regression analysis techniques, assumption test, t-test, and the F test. The results of this study indicate that product quality and sales promotion significantly influence purchasing decisions. Sales promotion has a dominant effect on purchasing decisions.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311025
Thesis Advisors: Ratih Juliati (0030075901), Baroya Mila Shanty (0704056701)
Keywords: product quality, sales promotion, purchase decision
Subjects: L Education > L Education (General)
L Education > LB Theory and practice of education
L Education > LB Theory and practice of education > LB1501 Primary Education
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311025
Date Deposited: 17 Feb 2020 02:46
Last Modified: 17 Feb 2020 02:46
URI : http://eprints.umm.ac.id/id/eprint/59578

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