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STRATEGI DINAS KEBUDAYAAN DAN PARIWISATA DALAM PENGEMBANGAN WISATA HALAL UNTUK MENINGKATKAN KUALITAS WISATA DI KOTA MALANG

Mulia, Elvika Asih (2020) STRATEGI DINAS KEBUDAYAAN DAN PARIWISATA DALAM PENGEMBANGAN WISATA HALAL UNTUK MENINGKATKAN KUALITAS WISATA DI KOTA MALANG. Undergraduate (S1) thesis, Universitas Muhammadiyah Malang.

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Abstract

In the development of tourism that based on 8 referrals of Indonesian President in 2016, the Ministry of Tourism has formed some programmes, one of them was Halal tourism. Halal tourism programme has been held in 10 chosen cities that became the priority of Halal tourism destination, including Malang city, East Java. Halal tourism is a part of tourism that intended to facilitate the needs of Moslem tourist travel. The research method used in this study was descriptive qualitative method. The study showed that Malang city has developed the city itself to one of Halal tourism destination since 2016 following the signing of a memoradum of understanding (MoU) with the Ministry of tourism. Halal tourism is one of the Ministry of Tourism programme which is fully performed by the local government of Malang especially the Department of Culture and Tourism of Malang. The performance itself will be assessed and supervised by the Ministry of Tourism. In the process of development of Malang city into the Halal tourism destination, the Department of Culture and Tourism run various strategies, such as managing the development of marketing and promotion, Halal tourism destinations, human resources and Halal destination industry, as well as services and facilites in the Moslem-friendly destinations. During the process of development of Malang city to become Halal tourism destination, the Department of Culture and Tourism of Malang has worked cooperatively with some parties that associated well with tourism, such as Indonesian Hotel and Restaurant Association of Malang, some universities as well as Halal center. The development of Malang city to become Halal tourism destination is a complex process. Hence, the implementation itself does not always work according to plan. However, the local government of Malang city, especially the Department of Culture and Tourism keeps doing the good work in order to change Malang city to become Halal tourism destination tha is qualified and interesting for Moslem travelers.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410050311047
Thesis Advisors: Asep Nurjaman (0017046802), Jainuri (0701016402)
Keywords: Halal Tourism, Development Strategy, Malang city
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Government Sience (65201)
Depositing User: 201410050311047 elvika_405047
Date Deposited: 13 Feb 2020 08:14
Last Modified: 13 Feb 2020 08:14
URI : http://eprints.umm.ac.id/id/eprint/59425

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