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NEW ROBOT STRATEGY SEBAGAI NATION BRANDING JEPANG DALAM MENGHADAPI OLIMPIADE 2020 TOKYO MELALUI PEMANFAATAN ROBOT DI SEKTOR PELAYANAN PUBLIK

Praladyana, Malfa Varensya (2020) NEW ROBOT STRATEGY SEBAGAI NATION BRANDING JEPANG DALAM MENGHADAPI OLIMPIADE 2020 TOKYO MELALUI PEMANFAATAN ROBOT DI SEKTOR PELAYANAN PUBLIK. Undergraduate (S1) thesis, Universitas Muhammadiyah Malang.

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Abstract

This research discuss about Japan’s Nation Branding for dealing with labor crisis in the public service sector through New Robot Strategy. Currently, Japan is experiencing demographic problems related to aging population that causes the reduction of productive labor. In this research, researcher used descriptive method and the concept of Nation Branding by Simon Anholt, which explain about three components of Nation Branding process, namely strategy, substance and symbolic action, to describe this phenomenon. Researcher found that Japan’s action in order for branding from strategy component is determining strategies to strengthen Japan’s image as robotic country also to looking for the solutions for its urgency by issuing New Robot Strategy. Then, the substance component includes the implementation of the action plan in New Robot Strategy. And symbolic action is the use of robot in daily life, especially in the public service sector, and holding Summer Olympic 2020.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510360311148
Thesis Advisors: Shannaz Mutiara Deniar (0705068905), Haryo Prasodjo (0722078902)
Keywords: Aging Population, Japan’s Nation Branding, New Robot Strategy.
Subjects: J Political Science > JZ International relations
Divisions: Faculty of Social and Political Science > Department of International Relations (64201)
Depositing User: 201510360311148
Date Deposited: 05 Feb 2020 04:18
Last Modified: 05 Feb 2020 04:18
URI : http://eprints.umm.ac.id/id/eprint/58916

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