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PENGARUH TERPAAN ISI PESAN KRITIK “HUMOR POLITIK” TENTANG KINERJA GUBERNUR DKI JAKARTA TERHADAP SIKAP REVIEWER (Studi terhadap pengguna media sosial dalam facebook fanspage “Humor Politik”)

Purwanto, Sandy Abdi (2020) PENGARUH TERPAAN ISI PESAN KRITIK “HUMOR POLITIK” TENTANG KINERJA GUBERNUR DKI JAKARTA TERHADAP SIKAP REVIEWER (Studi terhadap pengguna media sosial dalam facebook fanspage “Humor Politik”). Undergraduate (S1) thesis, Universitas Muhammadiyah Malang.

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Abstract

Social media makes it easy for users to interact, especially in accessing information or news that is trending. One social media that is busy and widely used by the public to access information is Facebook. In general, Facebook is a virtual place for people to do virtual communication (Chat) online, sharing daily activities, as a buying and selling forum, to political talks. Fanspage "Humor Politik" on Facebook has content to provide humor relating to politics that are being trending topics. One of the political humor discussed in this study is public criticism and opinion regarding Governor Anies Baswedan's performance. The issue of politics on Facebook does have a very high value where currently the public is facilitated by being able to jump in to provide responses and criticisms, whether positive or negative from the content posted by the Humor Politik Fanpage. This fanpage takes some information obtained from online news sites such as Detik, Liputan 6 and Kompas as references which are edited in such a way that they become "Meme" and posted in the "Status" form in the form of photos and text. Through the "humor politik" fanpage, it will be known the attitude of the netizens in favor of reporting a particular issue or case through responses and responses related to the news posted. From the explanation above, the researcher is interested in conducting research on the criticism of the political humor meme content that is focused on political news posts about Governor Anies Baswedan as research material to find out the magnitude of the Social Exchange caused by the title The Effect Of Content Exposure Of "Humor Politik" Critical Message About The Performance Of The Governor Of Dki Jakarta On Reviewer Attitude The purpose of this research was to measure the effect of the exposure of the contents of the critique message "Humor Politik" about the performance of the Governor of DKI Jakarta to the attitude of the reviewer. This research uses descriptive quantitative research. The sample used in this study amounted to 125 Netijen in the Facebook page "Humor Politik" social media Facebook that fulfills random characteristics. Data collection techniques used in the form of primary data by answering research questions (survey method) or object research (observation method) and secondary data in the form of books, journals, and organizational profiles. Data processing techniques are validity test, reliability test, descriptive analysis, multiple regression analysis, coefficient of determination, and t test. The results showed that based on the results of the partial effect test it was found that the exposure variable had a negative and significant effect on attitude. indicates a negative value means the influence given by the exposure variable is negative. Significance test results indicate that the media exposure variable has a significance value of 0.00 or smaller than 0.05 so it can be concluded that the media exposure variable has a negative and significant effect. Then the higher the value of the media exposure variable, the value of the attitude variable will decrease. This proves that the influence of exposure to the contents of the message of criticism "humor politik" about the performance of the Jakarta governor will reduce the attitude of social media reviewers while the context of this decline will tend to be negative. The conclusion of the study is the influence of the exposure of the contents of the critique message "Humor Politik" to the performance of the governor of DKI Jakarta that is a decline that means negative which will later lead to displeasure, not open etc. which later will be a stimulus for reaction to the object of attitude.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310040311050
Thesis Advisors: Budi Suprapto(0725056101), Isnani Dzuhrina(0711058102)
Keywords: political humor, DKI Jakarta Governor, reviewer attitude
Subjects: H Social Sciences > H Social Sciences (General)
L Education > LB Theory and practice of education
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 201310040311050
Date Deposited: 24 Jan 2020 08:31
Last Modified: 24 Jan 2020 08:31
URI : http://eprints.umm.ac.id/id/eprint/58515

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