Dwi Hapsari, Mia (2007) Aktivitas Komunikasi Pemasaran Hotel Guna Meningkatkan Jumlah Hunian (Studi pada Hotel University Inn UMM). Other thesis, University of Muhammadiyah Malang.
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Abstract
The high competition in the world increasingly marked by hospitality the number of hotel building. Competition is the world's hospitality-oriented society as its object. Hotels University Inn UMM in this case Marketing as a charge to the consumer market is also room determine the level of revenue and hotel occupancy rates are required to active role to further enhance the activity of marketing communications marketing communication activities that already exist so that problems viii arises is how the marketing communications activities of the University Inn Hotel UMM To Increase Number of Shelter, as for the purpose of this study is to know the implementation of marketing communications activities Hotels University UMM Inn To Increase Number of Shelter. The research method is qualitative, while type research is descriptive with qualitative data in this study data collected in the form of words, image, and not angka-angka. Subjects research that people which is considered by researchers to provide data needed in research, so that in this study become research subjects are people who are in the marketing division as much as 2 people, while the method used is purposive sample sampling (samples intended). In this research, data collection techniques through interviews, observation and documentation, data analysis with data collection, simplification of data, sorting data, interpretation and conceptualization. And validity of techniques used in data source triangulation. Results from the study indicate that marketing communication activities used by marketing Hotel University Inn UMM can improve the number of hotel occupancy each year, while the marketing communication activities performed by using the promotional mix (advertising, personal selling, promotion sales, direct marketing) is to perform the steps proper planning in carrying out these promotional activities. Steps in accordance with marketing communications activities including communicator (source information), messages, media used, the decoding process (Response and interpret the message), and the latter is a feedback or feedback. Steps The above planning is used as a guide in conducting marketing communication activities so as not to deviate far from what is expected. In conducting marketing communication activities by using the promotional mix include advertising, promotion sales, personal selling and direct marketing. Each form Mix has ciriciri particular to distinguish it. Type which form a mix of advertising undertaken by the hotel University Inn UMM is to use print media ie distribution of brochures and installation of banners ditempat-tempat particular, sales promotion conducted through the provision of discounts, personal selling presentations made sales, while for direct marketing with telemarketing and email and public relations activities undertaken in cooperation with institutions formal.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Social and Political Science > Department of Communication Science (70201) |
| Depositing User: | Zainul Afandi |
| Date Deposited: | 24 May 2012 05:26 |
| Last Modified: | 24 May 2012 05:26 |
| URI : | http://eprints.umm.ac.id/id/eprint/5850 |
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