FUNGSI HUMAS DALAM MENJAGA DAN MEMELIHARA VISI PERUSAHAAN (Studi pada PT Pertamina UP V Balikpapan)

SATYANEGARA, ABDI (2010) FUNGSI HUMAS DALAM MENJAGA DAN MEMELIHARA VISI PERUSAHAAN (Studi pada PT Pertamina UP V Balikpapan). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research comes from result of interview early researcher at PT Pertamina UP V Balikpapan. Found that one of activity of liaison practitioner that is analysing information at all of media print related to positive news and negative news at company, and researcher not yet known do the mentioned is liaison duty in running its function. Researcher wish to know how liaison function in PT Pertamina UP V Balikpapan and what have as according to liaison function concept according to Cutlip and Center. Target of this research for descriptioning of function institute of liaison of PT Pertamina UP V in taking care of and looking after company vision and also analyse liaison function with liaison function concept according to Cutlip and Center. Liaison function is how usefulness of liaison in reaching the target of company. Target of that company was referred as with vision which is such as those which told by Mulyadi and of Setiawan ( 2001,333) that is " vision is condition picture to be realized by organization in period to come". Liaison function if executed better hence one of them can be made as a means of which is useful in forming image which are positive, solving a problem of company, supporting activity of management and reach the target of specified company as vision company itself. This research use approach of description qualitative and data collecting technique use interview technique, observation, and documentation. obtain to be data to be analysed to use technique analyse domein, that is function and type. Determination of research subject, researcher use technique of purposive or sampling of sample with aim to, with Criterion which have been specified. Data which have been collected and analysed will be checked by authenticity of its data use technique of trianggulasi the source of. Result of research find that liaison function of PT Pertamina UP V in taking care of and looking after its vision that is watering down communications and get real correct information, taking care of positive image of company, and construct good relation with its his, and also execute activitys related to factory operational. Result of analysis between UP V hupmas with liaison concept according to Cutlip and Center show many similary. This means that function of hupmas UP V have as according to liaison concept according to Cutlip and Center. Thereby can be concluded that PT Pertamina UP V Public Relations have applied its function better in taking care of and looking after its vision and have as according to liaison function according to Cutlip and Center. To the the result, can be recommended to PT Pertamina UP V Balikpapan specially Public Relations in taking care of and looking after company vision to be can continue to be improved and morrow day have to be more be good than today. Because liaison in a company assumed more is knowing is condition of company of that moment and to to the fore its. Also can be recommended to enthusiast of communications study specially area of Public relations to liaison functions, so that can reference to similar research a period of to come.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 28 Mar 2012 07:39
Last Modified: 28 Mar 2012 07:39
URI: http://eprints.umm.ac.id/id/eprint/584

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