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ANALISIS KEUNTUNGAN BERBAGAI PRODUK OLAHAN UBI KAYU (Studi Kasus pada UD.Riang di Desa Telogorejo Kecamatan Pagak Kabupaten Malang)

Dina Rahmawati, Firli (2007) ANALISIS KEUNTUNGAN BERBAGAI PRODUK OLAHAN UBI KAYU (Studi Kasus pada UD.Riang di Desa Telogorejo Kecamatan Pagak Kabupaten Malang). Other thesis, University of Muhammadiyah Malang.


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Farm commodity in fresh condition considered lack of reliability and easy to be broken, so that it needed to be consume or continuous process. It was also happened to cassava. Fresh cassava was only reliable for few days, then there started a decomposition. Fresh cassava price was considered cheap and fluctuate, it could be decrease when there were same harvest among farmer. To conclude it, cassava needed further process. Cassava processing could give it additional value, increasing income for producer, increasing quality of the farm, absorbed more workforce and increasing the producer skill. Cassava processing into various product could lift the image of cassava processing from inferior food into superior food. Cassava processing also could be diversified considering the high import dependency to the major carbohydrate source product, they were rice; cassava could be an alternative of local carbohydrate food source. The research aimed to: (1) Describe the various product of cassava produced by UD. Riang; (2) analyzing additional value for each product produced by UD.Riang; (3) analyzing profit from each product and which one the highest profitable product; (4) describe marketing development of cassava product; (5) describe efforts to lift cassava product image Location was stated in purposive way at UD.Riang at Telogorejo village, Pagak sub-district, Malang Residence by consideration that UD.Riang produced three kinds of cassava processing products. UD.Riang produced continuously in the recent 5 years by using 100kg raw material in minimum at every production and owed fixed-customers. Data collection method was done by primary and secondary data. Primary data could be taken from direct interview and observation consisted of what product resulted, the amount of raw material, cost and the amount of work force, cassava production quality and efforts done to lift the image of cassava product. Secondary data was collected from related institution and relevant literatures. Data analysis method consisted of descriptive analysis, profit analsyis, additional value analysis using Hayami method. Descriptive analysis used to find out cassava processing which produced by UD.Riang, marketing development and effort to lift the image of cassava processing product. Research showed that UD. Riang produced three kinds of cassava products. They were instant sweet-tiwul, instant-gatot, and instant tasteless-tiwul. One production process of instant-sweet tiwul and instant tasteless-tiwul were three days and instant-gatot production was 7 days. Instant sweet-tiwul, instant-gatot, and tasteless-tiwul production produced additional value. The additional value of instant sweet-tiwul production was 31,99% from production value, additional value of instant-gatot was 43,41% and additional value of instant tasteless-tiwul was 43,41% from production value. So from the three product, instant tasteless-tiwul has the highest additional-value. The three product of UD Riang made profit in every production process. Profit reached from instant sweet-tiwul in one production process was Rp19.939,17 profit from instant-gatot was Rp 93.717,5 per production process and the profit from instant tasteless-tiwul was Rp 14.494,17. Comparison of the three product profit in 100 kg raw material were: instant sweet-tiwul profit Rp 20.806,19 instant gatot profit was Rp 74.576,17 and instant tasteless-tiwul was Rp 51.863,9,00 so that instant gatot reach the highest profit. The development of instant sweet-tiwul marketing in 5 latest years (2003-2007) fluctuated, highest marketing was in 2007 since there were so many demand from consumer. Instant-gatot market had increased since 2003 to 2005; but in 2006 there was a decreasing since the work-force keep decreasing since 2003 to 2006 since the instant tasteless-tiwul were limited, but in 2007, there were so many demand so that the marketing increased. UD. Riang tried to lift the image of cassava product into classy food by innovating, tried to change cassava into instant-food. UD. Riang also fixed the product package following to be up to date. They also stated the expired date and Health Department license. Product quality was always been kept and in this traditional food processing, UD. RIang never used preservatile. UD. Riang with active way following traditional food festival to make their marketing line wider and introduced their product to the society. UD Riang was hoped to continue their product innovation since realized that the marketing of these three cassava products were so fluctuate, so without innovation, there worried that in the next 5 years, this business would not be developed. UD. Riang needs to make their marketing segment wider by reaching potential youth consumer, but in order to reach this segment, UD. Riang should innovate creating unique and interesting product so that it could compete with another cassava product intended by the youth.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Zainul Afandi
Date Deposited: 24 May 2012 02:51
Last Modified: 24 May 2012 02:51

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