Makna Bahasa Iklan Layanan Masyarakat di Media cetak

RIFQI, ANA A’IMMATUR (2010) Makna Bahasa Iklan Layanan Masyarakat di Media cetak. Other thesis, University of Muhammadiyah Malang.

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Abstract

Election of this research title, constituted by an interest of researcher to be able to obtain picture about life of public social realized through public service advertising in printing media. Researcher chooses public service advertising object in print media because of in the advertisement there is good language meaning of that is language meaning verbal and or nonverbal language meaning. Chooses of printing media by researcher because of print media is assumed can be reached by all public levels, relatively cheap, haves the character of flexible, durable to be read, reader would be selective in reading, and can arise interesting picture or article with words which variety. Purpose of this research is to be more comprehends about language meaning (verbal/nonverbal) in public service advertising in printing media especially from the angle of semiotics. Problems which will be studied are about presentation of symbol, symbol meaning, and function of symbol in public service advertising. Approach in this research applies approach of semiotic analyzing language meaning. Object that is accurate from some printing media’s started from date of 4 May until date of 18 July 2009. Method applied in this research is qualitative descriptive method of article, and or picture. At this research analyses about form, meaning, and function of symbol which there is in public service advertising. Research phase done by researcher is collect printing media which in it there is public service advertising, which then sort and chooses advertisement based on the category, then researcher analyses parts which has been determined Result of research depicts that every advertisement in printing media has form, meaning, and function of different symbol. Symbols found on advertisement there are two kinds that are symbol verbal (said, letter, article, sentence, clause, phrase, description, paragraph, etc) and nonverbal symbol (picture, picture color, form of article). Advertisement language meaning there are two that is denotative and connotative. While function of symbol there are some function like informative function, function of esthetics, function of educative, function of entertainment amusement, function of autosuggestion depends on advertisement presented.

Item Type: Thesis (Other)
Subjects: L Education > L Education (General)
Divisions: Faculty of Teacher Training and Education > Department of Indonesian and Literature
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 24 May 2012 02:10
Last Modified: 24 May 2012 02:10
URI: http://eprints.umm.ac.id/id/eprint/5784

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