PENERAPAN MANAJEMEN KAMPANYE VISIT INDONESIA YEAR 2008 (Studi pada Dinas Pariwisata dan Informasi Komunikasi Kota Malang)

Putranto, Setiyadi (2010) PENERAPAN MANAJEMEN KAMPANYE VISIT INDONESIA YEAR 2008 (Studi pada Dinas Pariwisata dan Informasi Komunikasi Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is constituted of its phenomenon of year 2008 of Visit Indonesia Year 2008 by Minister Culture And Tourism, Jero Wacik on 26 December 2007 with budget counted American 15 dollar expected can net 7 million atonal and foreign turis of foreign exchange for state of transfer of foreign money counted American 6,4 billion dollar one year. According to socialization method Jero Wacik in this time more menitikberatkan at role of area because democracy principle run, one of them pass/through area autonomy. Development of tourism manifestly will entangle all society coat, start from nob come up with coat most under or which term with stakeholders perpetrator of tourism cover: governance circle, perpetrator is effort or tourism industry and related/relevant effort, and also wide of society so that society and entire/all stakeholders expected to partake to assist and give support to development of tourism. Theory evaluation in this research is Formula SMCR told by David K. Berlo. This Formula is he tell in the year 1960. Formula of SMCR is abbreviation of Terms: S Abbreviation of Source meaning communicator or source; Abbreviation M of Message meaning message; Abbreviation C of Channel meaning media or channel, while R abbreviation of Receiver meaning or receiver of komunikan. This research use descriptive approach qualitative with data collecting technique [pass/through] observation, documentation and interview hence obtained to be data to be analysed to use analysis of domain, that is analysis [done/conducted] to obtain;get congeniality or picture in general and relative totally where of which come within in accurate research or focus. While technique determination of its informan use Purposive sampling with the employees characteristic have adapted for [by] [position/occupation] [is] research theme, owning minimum job experience 5 Year, minimum faction 3A, minimum education storey; level [of] S1 and take hold of [at] tourism area position and Documentation area, Area Publication and Sub Bagian Keuangan dan Penyusunan Program, Bagian Tata Usaha Result of research On Department of tourism, information and communication Malang City indicate that communications strategy weared by Dinas Pariwisata, Informasi dan Komunikasi Malang City in campaigning Visit Indonesia of Year 2008 [is] to [pass/through] to be dialogued with [all] Stakeholder, electronic media melaui like radio and televise, media print like Newspaper, booklet and is other. besides also [pass/through] management of promotion of wisata [pass/through] exhibition and various annual even-even and also follow various activity of local scale goodness and also national scale. Thereby can be concluded that communications strategy used by On Department of tourism, information and communication Malang City In Campaign of Visit Idonesia Year 2008 using some media that is: Booklet, brochure, leaflet, internet, media print, and electronic media. Besides On Department of tourism, information and communication Malang City nor research into in campaign of Visit Indonesia of Year 2008. This matter because of On Department of tourism, information and communication Malang City only going on policy of Central Government Campaigning Visit Indonesia of Year 2008 in Malang City, Department of tourism, information and communication Malang City entangling some [party/ side] that is. Kakang-Mbakyu Kota Malang and elemen pariwisata Indonesia Content of message of campaign of Visit Indonesia of Year 2008 in Malang City is " Malang Welcoming City" showing Malang City always ready to greet whosoever which wish to pay a visit to Malang City, goodness with a purpose to wisata, expense, learn and or have invesment. While becoming target in Campaign of Visit Indonesia of Year 2008 in Malang City is local society, tourist of Nusantara, and foreign countries tourist. Because when paying a visit and shopping at one or area of obyek their wisata is contributor of earnings of Genuiness Area ( PAD) to Malang City To the the result, can be recommended to communications science student for research hereinafter related to applying of campaign management.

Item Type: Thesis (Other)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 May 2012 08:30
Last Modified: 22 May 2012 08:30
URI: http://eprints.umm.ac.id/id/eprint/5705

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